Growth Manager (Australia)

Drive performance across:

Acquisition (new users)

Activation (KYC → first trade)

Retention (repeat usage)

Identify drop-offs and optimize conversion at every stage

Build and continuously refine AU-specific growth playbooks

Manage and optimize key channels:

Paid media (Google, Meta, programmatic)

Affiliates & referral programs

SEO / landing page optimization

Work closely with global teams to adapt strategies to AU constraints

Focus on quality users, not just volume

Design campaigns that drive growth while staying within:

Regulatory requirements

Internal compliance guidelines

Shift away from “hype-led” campaigns → value-led, education-driven growth

Develop localized messaging that builds trust and credibility

Own key growth metrics:

CAC

Conversion rates (KYC, first trade)

Retention / activity rates

Run structured experiments (A/B testing, funnel optimization)

Translate data into clear, actionable insights

Work closely with:

Product teams (UX, onboarding flows)

PR & brand (message alignment)

Community & events (offline → online conversion)

Ensure growth efforts are fully integrated, not siloed

Develop deep understanding of:

Australian user behavior

Competitive landscape (local exchanges, fintech apps)

Banking/payment constraints

Be the local voice of the user in growth decisions

4–7+ years in growth, performance marketing, or product marketing

Strong experience in Australia market

Experience in crypto, fintech, or high-growth tech companies preferred

Proven ability to manage full-funnel growth, not just top-of-funnel

Strong analytical skills (comfortable with data, dashboards, attribution)

Hands-on experience with paid media & growth tools

Understanding of conversion optimization & user psychology

Ability to balance short-term performance vs long-term brand

Thinks in systems and scalable growth loops

Strong judgment in a regulated / sensitive environment

Comfortable operating with constraints and ambiguity

High ownership — acts like a business owner, not a channel manager