Binance
Binance3mo ago

Senior PR Manager - Asia

AsiaRemoteFull-time: Remotesenior
MarketingHr ManagerHuman ResourcesPR Specialist
3 views0 saves0 applied
Apply Now

Quick Summary

Overview

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an…

Technical Tools
fintechstakeholder-management
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Binance is seeking a Senior PR Manager to lead and execute public relations strategy across Asia.
 
This role is responsible for shaping Binance’s public narrative in key growth markets, managing media relationships, navigating regulatory sensitivities, and ensuring consistent, credible communications across both active and restricted markets.
 
The ideal candidate is a seasoned PR leader with strong regional media networks, experience in regulated industries (finance, fintech, tech), and the ability to balance proactive storytelling with risk-aware communications.
  • Regional PR Strategy & Leadership:
  • Develop and execute an integrated PR and communications strategy for Asia, aligned with Binance’s global positioning and local market realities.
  • Prioritize APAC as core growth markets, ensuring deeper media engagement, stronger visibility, and sustained brand credibility.
  • Adapt messaging and approach for restricted or smaller markets, focusing on compliance-safe communications and reputation management.


  • Media Relations & Thought Leadership:
  • Build, maintain, and expand strong relationships with top-tier, business, financial, and tech media across the region.
  • Secure consistent, high-quality media coverage including interviews, op-eds, commentary, and feature stories.
  • Position Binance spokespeople as credible thought leaders on crypto, blockchain, financial innovation, and regulation-aware growth.
    •  
  • Regulatory-Sensitive Communications:
  • Work closely with Legal, Compliance, and Policy teams to ensure all external communications are accurate, compliant, and risk-appropriate.
  • Support communications around regulatory developments, market restrictions, and compliance milestones in a clear and responsible manner.
  • Act as a key communications partner during issues management or crisis scenarios.
    •  
  • Campaigns, Launches & Corporate Announcements:
  • Lead PR planning and execution for product launches, partnerships, corporate announcements, and regional campaigns.
  • Ensure announcements are localized appropriately while maintaining a consistent regional narrative.
  • Coordinate with global PR teams to align timing, messaging, and spokesperson strategy.
    •  
  • Agency & Stakeholder Management:
  • Manage and guide local PR agencies where applicable, ensuring clear briefs, high standards, and measurable outcomes.
  • Collaborate cross-functionally with Marketing, Social, Community, Partnerships, and Global Comms teams.
  • Provide senior-level counsel to internal stakeholders on media strategy and public positioning.
    •  
  • Measurement & Reporting:
  • Track and analyze PR performance using key metrics (share of voice, sentiment, message pull-through, tier-1 coverage).
  • Deliver clear monthly and quarterly reports with insights, risks, and recommendations.
  • Continuously refine strategy based on data, market feedback, and regulatory context.
  • Experience & Background:
  • 8–12+ years of experience in public relations, communications, or corporate affairs.
  • Strong background in financial services, fintech, technology, crypto, or regulated industries.
  • Direct, hands-on experience managing multi-market or regional PR strategies in Asia (Japan/Korea).
    •  
  • Skills & Competencies:
  • Excellent media instincts with strong storytelling and message framing skills.
  • High level of regulatory awareness and risk sensitivity.
  • Ability to operate strategically while remaining execution-focused.
  • Strong stakeholder management and cross-cultural communication skills.
  • Confident advisor to senior leaders and spokespersons.
  • Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
    •  
  • What Success Looks Like:
  • Binance is viewed as a credible, responsible, and authoritative voice in the Asia markets.
  • Clear, consistent, and compliant communications across all Asia markets.
  • Strong media relationships that translate into sustained, high-quality coverage.
  • Effective navigation of regulatory sensitivities with minimal reputational risk.

    • Location & Eligibility

    Where is the job
    APAC
    Remote within a specific region
    Who can apply
    APAC
    Listed under
    APAC

    Listing Details

    Posted
    January 21, 2026
    First seen
    March 26, 2026
    Last seen
    May 8, 2026

    Posting Health

    Days active
    43
    Repost count
    0
    Trust Level
    39%
    Scored at
    May 8, 2026

    Signal breakdown

    freshnesssource trustcontent trustemployer trust
    Apply for this position
    Binance
    Binance
    lever

    Trade Bitcoin, BNB, and hundreds of other cryptocurrencies in minutes.

    Employees
    3k+
    Founded
    2017
    Domain
    binance.com
    Jobs
    View 390 jobs
    View company profile

    4 other jobs at Binance

    View all →

    Explore open roles at Binance.

    Binance
    Sanctions & CTF Investigator
    Full-time: Remote    Binance
    Compliance Analyst
    Full-time: Remote    Binance
    Regulatory Counsel - US
    Full-time: Remote    Binance
    Deputy MLRO
    Full-time Onsite or Remote

    Similar PR Specialist jobs

    View all →
    CoupangCoupang
    Senior PR Manager
    Autoscout24Autoscout24
    PR Manager (m/w/d)
    HeygenHeygen
    PR Manager
    $12k–$18k/yr
    nothingnothing
    PR Manager
    T
    The Farmer's Dog
    Senior PR Manager
    USD 150000-165000
    S
    Sharkninjaoperatingllc
    PR Manager, EMEA

    Browse Similar Jobs

    Marketing Manager1.2kContent Marketer593Social Media Manager576Performance Marketer419Social Media347Marketing Director247Growth Manager239Product Marketing219Marketing Specialist210Public Relations185SEO Specialist177Field Marketing Manager166Brand Specialist151Growth Marketing Manager148Growth Marketing145Community Manager136B2B Marketing Manager125Digital Marketing Specialist122Email Marketer113Content Writer100
    Newsletter

    Stay ahead of the market

    Get the latest job openings, salary trends, and hiring insights delivered to your inbox every week.

    A
    B
    C
    D
    Join 12,000+ marketers

    No spam. Unsubscribe at any time.

    BinanceSenior PR Manager - Asia
    Apply Now