Manager, Audience Analytics & Engagement

Full-Timemid

AnalyticsData & AI

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Quick Summary

Overview

BISNOW OVERVIEW Bisnow is the commercial real estate industry's leading, vertically integrated B2B media platform, covering North America, Canada, the UK and Ireland.

Technical Tools

AnalyticsData & AI

Bisnow is the commercial real estate industry's leading, vertically integrated B2B media platform, covering North America, Canada, the UK and Ireland. We serve the CRE industry through award-winning news and publications, renowned events, wide-ranging marketing services, specialized recruitment solutions, and intelligent sales enablement tools.

With 1.7M+ subscribers and 400+ events annually across 47 markets in the U.S., Canada, the UK, Ireland, and the Netherlands, we don't just cover the industry, we help move it forward.

We inform. We connect. We create opportunities that turn into deals. Global mindset. Hyper-local execution.

Nice to Have

~1 min read

Lead the development of deeper audience intelligence across our platform. Map and maintain a holistic view of audience behavior across key touchpoints — website, email, events, and other acquisition channels — using tools like Redshift, GA4, Iterable (ESP), and backend and revenue data.
Analyze how users discover, engage with, and purchase our products to build foundational KPIs including lifetime value, time spent and product interactions..
Establish clear, consistent metrics for audience engagement including repeat visitation, visitor frequency, content consumption rate, and channel-specific engagement benchmarks. Own ongoing reporting against these KPIs and communicate trends to develop strategies and product opportunities.
Work with a broader team to set targets for growth and develop strategies to move the audience through the funnel for better retention, improved engagement and increased purchases.
Triage data issues and inquiries as needed, working with audience team lead, technology and other marketing stakeholders to synthesize data sets and patterns.
Work to reconcile audience data across source systems and activation platforms — including our CRM, enrichment tools, and ESP — to ensure segments, targeting, and reporting reflect an accurate and current picture of the audience, triaging data issues and inquiries with the audience team lead, technology, and marketing stakeholders as needed.
Identify lapsed and declining user segments, develop and execute re-engagement strategies tailored to their last known behaviors, and measure lift from win-back efforts against defined reactivation benchmarks.
Develop and execute strategies to drive deeper engagement among existing users — increasing content consumption, return visit frequency, and overall platform time — through segmentation, personalization, behavioral triggers, and programmatic nudges.
Expand audience dataset using 3rd party tools, surveys, and other sources to expand knowledge and demographic tracking.

3-5 years of experience in an audience analytics and data-focused role.

Deep understanding of audience best practices for engagement and measurement.

Proficient in SQL, with hands-on experience in web analytics platforms (e.g., GA4) and reporting/BI tools; familiarity with email marketing platforms (e.g., Iterable).

Ability to utilize AI and agentic tools to work efficiently and effectively with large data sets.

Working knowledge of email sending infrastructure and deliverability fundamentals (e.g., IP warmup, domain/sender reputation, bounce and spam-complaint handling)

Strong ability to work cross-functionally, share creative ideas, and translate goals into actionable content.

Competitive compensation structure!

Medical, Dental and Vision Insurance

Short and Long Term Disability Insurance - this includes maternity and paternity leaves as well.

401K

Flexible Spending Account

Dependent Care Account

Health Savings Account

Unlimited Vacation Days

7 days paid sick leave

9 paid Holidays

Referral Bonus Program

You’ll get to work with incredibly smart, passionate, driven, ambitious, kind, caring and mindful people and will rarely experience an overload of policies, bureaucracy or toxicity (the latter, we do not tolerate).

NEXT STEPS

Before applying, please read our values below. Our values describe and give insight into our culture. If you do not share the same values, this role will not be a mutually beneficial fit. If you do share these values and want to apply, we encourage you to do so.

Our values demand that we be curious, self-aware, fearless, consistent. We say yes to seemingly insurmountable challenges because we dare ourselves to push further. And we go the distance because we are individually and collectively entrepreneurial, always asking: Why can’t it be done? We find a way because we care more than the competition. We embrace team and disown ego. We are ruthlessly disciplined and unabashedly kind. We unreservedly challenge the status quo and vigorously fight for new levels of excellence. We believe the difference between good and great is exceptional communication. We obsess over creating value for our team and our customers. We push ourselves and our industry to be more inclusive, to champion diversity and to fight racism, gender bias and all forms of inequality. We never peak. We never quit. We never have excuses. We own our failures and we commit to being smarter and stronger because of them. We give our best today and even better tomorrow. We are here to win.