Senior Product Enablement & Adoption Manager

As Senior Product Enablement & Adoption Manager, you make sure members adopt and stay engaged with BlackCloak over time so they realize its full value. You own post-sale product launches, manage member programs, and lead strategic projects. Your work helps new and core features land with members, enables our teams to deliver a better member experience, and drives stronger renewal and expansion.

Reports to: VP of Value Enablement

• Product launch (post-sale): Develop and manage the post-sale launch process, from team enablement through member rollout, in partnership with Marketing, Product, and Operations

• Adoption: Craft and execute strategies that move members from first use to regular use

• Member-facing initiatives: Expand the channels and methods we use to educate members on all features, products, and services available on their current plan or an upgraded plan

• Internal enablement: Enable post-sale teams to support and position the value of each product or tool release

• Strategic projects: Lead key initiatives that drive value realization for our members

• Launches go live on time, with a team that’s ready to support and position their value

• Adoption of new and core features grows, and members get there faster

• Engagement (utilization) grows over time, not just at launch

• Engaged members renew at higher rates (shared goal)

• Product gets regular insight from member feedback

• 5+ years in product marketing, customer enablement, or a similar role

• A track record of launches that drove real adoption

• Confidence presenting to enterprise-level clients

• Strong writing skills and comfort with data

• Willingness to travel (about once a month)

• Nice to have: experience in cybersecurity and/or with executive clients