Blockchain14d ago

Performance Marketing Specialist, Mobile

Sao Paulomid

MarketingPerformance Marketing SpecialistPerformance Marketer

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Quick Summary

Key Responsibilities

You can work remotely from anywhere in the world for up to 20 days per year. Blockchain is committed to diversity and inclusion in the workplace and is proud to be an equal opportunity employer.

Technical Tools

MarketingPerformance Marketing SpecialistPerformance Marketer

Responsibilities

~1 min read

→Hands-on creation, optimization, and scaling of performance marketing campaigns across Google, Meta (Facebook/Instagram), Apple Search Ads (ASA), TikTok Ads and other channels.
→Relentlessly focus on maximizing Return on Ad Spend (ROAS) and achieving efficient mobile user acquisition targets.
→Serve as the expert user for our Mobile Measurement Partner, AppsFlyer, ensuring data integrity and accurate attribution.
→Manage the creative process by briefing design/creative teams and generating/validating effective ad copy and video scripts.
→Utilize expertise in AI tools for copy creation, campaign optimization, and strategic performance analysis.
→Deep understanding of mobile ad fraud (click injection, SDK spoofing) and prevention tools.
→Ability to self-serve data via SQL/Looker/Tableau to reduce dependency on data teams.

Responsibilities

~1 min read

→5+ years in Performance/Growth Marketing, specifically focused on Mobile App Growth (UA).
→Expert working knowledge of AppsFlyer.
→Proven success in ROAS-focused campaign optimization.
→Experience managing monthly budgets exceeding USD 300k.
→Extensive, hands-on experience managing Google, Meta, ASA, and TikTok campaigns.
→Fluency in professional and technical English.