Blockchain~1mo ago

Performance Marketing Specialist, Mobile

Argentina·Buenos Aires,Buenos Airesmid

MarketingPerformance Marketing SpecialistPerformance Marketer

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Quick Summary

Overview

Blockchain is connecting the world to the future of finance. As the most trusted and fastest-growing global crypto company, it helps millions of people worldwide safely access cryptocurrency.

Key Responsibilities

Hands-on creation, optimization, and scaling of performance marketing campaigns across Google, Meta (Facebook/Instagram), Apple Search Ads (ASA), TikTok Ads and other channels.

Requirements Summary

Experience in Fintech or Gaming industries. Familiarity with marketing products in the Cryptocurrency space. COMPENSATION & PERKS Competitive full-time salary based on experience and meaningful equity in an industry-leading company This is a role…

Technical Tools

lookersqltableaufintech

Responsibilities

~1 min read

→Hands-on creation, optimization, and scaling of performance marketing campaigns across Google, Meta (Facebook/Instagram), Apple Search Ads (ASA), TikTok Ads and other channels.
→Relentlessly focus on maximizing Return on Ad Spend (ROAS) and achieving efficient mobile user acquisition targets.
→Serve as the expert user for our Mobile Measurement Partner, AppsFlyer, ensuring data integrity and accurate attribution.
→Manage the creative process by briefing design/creative teams and generating/validating effective ad copy and video scripts.
→Utilize expertise in AI tools for copy creation, campaign optimization, and strategic performance analysis.
→Deep understanding of mobile ad fraud (click injection, SDK spoofing) and prevention tools.
→Ability to self-serve data via SQL/Looker/Tableau to reduce dependency on data teams.

→5+ years in Performance/Growth Marketing, specifically focused on Mobile App Growth (UA).
→Expert working knowledge of AppsFlyer.
→Proven success in ROAS-focused campaign optimization.
→Experience managing monthly budgets exceeding USD 300k.
→Extensive, hands-on experience managing Google, Meta, ASA, and TikTok campaigns.
→Fluency in professional and technical English.