Ad Operations Specialist

About the role:

We are seeking a highly motivated and tech-savvy Ad Operations Specialist with marketing or analytics background to join our team. As an Ad Operations Specialist you will provide comprehensive support and assist in various marketing tasks. The ideal candidate should possess a hunger for success, a marketing background, proficiency with technology, adaptability to new tools, and familiarity with Google Suite. This is a full-time position working with our US team.

About us:

BM Digital is a tech-enabled growth firm helping leading brands scale profitably and predictably. We combine full-service performance marketing with proprietary tech, including:

• A creator marketplace managing over 80,000 influencer partnerships monthly
• An AI-powered platform to streamline discovery, outreach, and whitelisting
• Proven playbooks in influencer marketing, paid media, performance creative, and CRO

We’re trusted by 100+ high-growth DTC brands across beauty, wellness, lifestyle, and health. Our team of 70+ growth operators, analysts, and creatives manages over $200M in annual media spend and drives meaningful bottom-line impact for our partners.

BM Digital is not just an agency. We’re a scalable growth platform with a strong performance guarantee, a track record of results, and a culture built for A-players.

Responsibilities:

1. Campaign Operations (60%):

• Set up and optimize paid advertising campaigns
• Manage day-to-day campaign performance
• Create performance reports
• Execute platform-specific optimizations
• Monitor and adjust campaign budgets
• Handle creative asset management

2. Analytics & Insights (40%):

• Analyze campaign data
• Build and maintain dashboards 
• Conduct market research and competitor analysis
• Generate performance insights and recommendations
• Track and analyze KPIs across marketing channels
• Develop automated reporting solutions

Required Skills:

• Platform expertise: Google Ads, Facebook Ads Manager
• Analytics tools: Google Analytics, Power BI/Tableau (optional), etc
• Advanced Excel/Google Sheets proficiency
• Marketing certifications (Google Ads, Facebook Blueprint)
• Strong data visualization abilities
• Excellent organizational and time management skills
• Strong written and verbal communication
• Ability to work independently and manage multiple projects

Career Development:

• Initial focus on campaign operations with structured transition into analytics
• Ongoing technical skill development and training
• Clear path for specialization based on performance

Location: 100% remote position. Work hours: EST timezone.

Our mission is to inspire people and brands to make an impact through creativity, media, and innovation. We foster an inclusive community where every employee can become their best creative and professional self.