Head of Media

We are integrated communications specialists with an eye on culture.

Headquartered from Melbourne Australia, we’re a team of 50+ passionate individuals spread across four specialist teams.

Our foundational clients include festivals and events such as Splendour In The Grass, Bluesfest, St Jerome’s Laneway Festival, and more recently RISING Festival, ALWAYS LIVE and Sydney Festival.

Bolster Group has devised integrated campaigns for some of the world’s biggest brands including Bacardi-Martini Australia, KFC, Google, EA Games, Samsung, Warner Music, and more. We’re the agency you bring in when you want to play meaningfully in music and broader culture. 

At Bolster, we do loads of stuff, but 3 things really well:

1. Consulting: We guide brands and experience makers through a challenging landscape with pointed insights and cultural understanding. Our consulting services extend across culture marketing, creative and content, media, social and community building.

2. Branded entertainment: We devise fan-led creative solutions and storytelling that helps brands cut through.

3. Media: We amplify brands within impactful media, ensuring our clients are in front of the right people at the right time.

Our offering extends even further when you consider our sister agencies:

• Aeroplane (experiential and commercial rights);

• Common State (PR); and

• Going North (First Nations cultural engagement).
  

Ultimately, Bolster Group is famous for connecting brands to their fans.

• Oversee and evolve the agency’s media product strategy

• Lead the team across the planning, buying and trading of media, ensuring our campaigns are innovative, effective, and aligned with client objectives

• Lead the team in media and investment negotiations, trading and vendor management to secure optimal value and develop key trading terms

• Shape the agency’s programmatic and digital media offering, including hands-on campaign setup, optimisation and reporting (where required)

• Own ad-tech / mar-tech vendor partnerships and drive agency-wide adoption of new, data-led platforms and tools to enhance Bolster’s client offering

• Stay ahead of emerging trends in adtech, performance / programmatic / offline media, and best practices, embed these into agency processes and share thought leadership with clients

• Collaborate with the Client Partnerships team and the Creative Solutions team to deliver integrated, data-driven solutions  

• Active participation in new business pitches, including ideation sessions and insight gathering, often leading the pitch from start to finish

• Oversee campaign measurement, analytics and reporting, using insights to optimise performance and inform future strategy

• Act as a senior strategic partner for clients, presenting media strategies and campaign results, and building long-term relationships

• Represent Bolster at industry events, client meetings and agency group functions
  

• Manage, mentor and develop a team of media professionals, fostering a collaborative, growth-oriented culture

• Provide strategic consultation and guidance for key pitches and campaigns, ensuring the consistent delivery of industry-leading work

• Conduct weekly 1on1 meetings with (3-4) direct reports to promote open communication

• Train direct reports, set clear objectives, monitor their progress monthly via progression plan

• Lead the annual performance review process for the Media team

• Build and maintain relationships with external contractors (i.e. the ‘freelancer bench’)

• Assist with and participate in the recruitment process for the Media team

• Contribute proactively to the Leadership Team (LT) communications and initiatives

• Effectively delegate and oversee the delivery of work, ensuring the highest standard 

• Work closely with the Group GMs and the SLT to refine our ways of working