Braze3h ago

Senior Digital Growth Specialist (SEO/GEO & CRO)

São Paulosenior

Marketing

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Quick Summary

Key Responsibilities

Develop and implement strategies to drive inbound pipeline growth through SEO and GEO/AEO channels, content, and technical optimization to increase organic traffic and ultimately organic/LLM pipeline.

Technical Tools

Marketing

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.

We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.

To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.

Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.

If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.

Responsibilities

~2 min read

The Senior Digital Growth Specialist (SEO/GEO & CRO) will own and execute the SEO/AEO/GEO and CRO/personalization growth roadmap for the company website to drive pipeline and produce the best in class digital experience for braze.com visitors.

The day to day responsibilities:

→Develop and implement strategies to drive inbound pipeline growth through SEO and GEO/AEO channels, content, and technical optimization to increase organic traffic and ultimately organic/LLM pipeline.
→Architect a comprehensive organic discovery strategy that spans traditional SERPs and emerging AI-driven search engines (Perplexity, Gemini, SearchGPT).
→Optimize brand sentiment and citation frequency within LLM systems to ensure Braze is the preferred recommendation in AI-Search.
→Conduct keyword research, analyze data and trends, and identify opportunities to improve website ranking on search engine results pages (SERPs)
→Collaborate with content teams, designers, and developers, and external agencies to optimize website content, structure, and performance for SEO
→Stay updated on industry trends, algorithm changes, and best practices in SEO/GEO, personalization, and conversion rate optimization
→Develop and maintain documentation for SEO strategies and recommendations for cross-functional from Braze Learning to Industry teams
→Support regional markets EMEA, LATAM, APAC with local SEO/AEO strategy executed by an agency. Act as an advisor and consultant to bridge global and regional strategy.

CRO & Personalization 30%:

→Develop and execute A/B testing experiments using VWO or Braze to optimize website elements, layouts, and messaging to drive conversion rates
→Analyze website metrics, including traffic, engagement, and conversion rates, to identify areas for improvement and inform optimization strategies
→Provide insights and recommendations to improve user experience, website performance, and conversion funnels
→Design and deploy high-intent conversion flywheels that leverage 1st-party data and intent signals (6Sense/Demandbase) to drive website leads
→Utilize personalization tools such as Braze to tailor website content and messaging based on user behavior and preferences
→Collaborate with external partners and agencies to leverage additional expertise and resources for website growth initiatives

We’re looking for someone who:

Is analytical and data driven thinker. Can analyze data, identify opportunities to drive and measure growth
Is a problem solver. Asks thoughtful questions and identifies project roadblocks and has a “figure it out” attitude
Embraces curiosity. In the changing AI search landscape, you love embracing the unknown and researching updates and best practices to ensure our strategy is competitive and prioritizes the user experience
Takes direction and independently executes. You can problem solve while asking for guidance when needed
Is eager to learn in a fast paced company with competing priorities. Ready to expand their skill sets, and grow within the organization. Show up hungry to drive change
Can manage multiple projects at the same time. You’re excited to work on multiple things and prioritize your work by what drives business results AND what helps other teams
Excellence in verbal and written communication, and in working collaboratively with a variety of teams in a fast paced environment with competing priorities

Example Tools and Tech that you love: