Digital Growth Specialist

Avarda Group simplifies how customers across Europe manage their personal finances. Listed on Nasdaq Stockholm since 2016, we combine a pragmatic business mindset with cutting‑edge technology to deliver scalable, efficient payment, savings and lending solutions.

To strengthen our team, we are looking for a Digital Growth Specialist to support our digital growth initiatives and conversion optimization efforts, while developing, managing, and optimizing communication strategies and campaigns across multiple European markets.

Your Responsibilities

• Own and optimize digital marketing and customer acquisition activities across multiple performance channels

• Plan, execute, and continuously optimize data-driven campaigns with a focus on growth, conversion, and user activation

• Analyze key funnel, performance, and customer behavior metrics to identify optimization opportunities

• Drive conversion rate optimization across the customer journey, including landing pages, CRO initiatives, and A/B testing

• Support the implementation and continuous development of tracking, analytics, and marketing setups using tools such as GA4 and GTM

• Coordinate and execute digital marketing initiatives across multiple European markets

• Develop and optimize campaign assets, messaging, and digital content to improve marketing performance

• Contribute to the ongoing development of digital platforms and content structures to enhance user experience

• Collaborate closely with international teams to deliver strategic growth and digital initiatives

• Identify new growth opportunities, technologies, and digital marketing trends to continuously evolve the marketing strategy

• Bachelor’s or equivalent degree, ideally in Marketing, Communications, Digital Media, Digital Business, or Business Administration

• Approximately 3 years of experience in Digital Marketing, Performance Marketing, or Customer Journey / CRM / Lifecycle Marketing, with a strong focus on optimizing conversion-driven customer journeys

• Experience with platforms such as Google Ads, Meta Ads, or analytics tools is a strong advantage

• Familiarity with GA4, GTM, SEO, CRO, or design tools is desirable

• Strong structured working style with full ownership mindset, able to drive projects independently from idea to execution

• Strong experience working with data, KPIs, and performance analytics, with the ability to translate insights into actionable improvements

• Excellent German language skills (written and spoken) are required, as creating and optimizing customer-facing communication in German is a core part of the role

• Very good English skills are also required

What we offer

• A dynamic and supportive work environment where you can learn from experienced colleagues.

• Hands-on experience through challenging projects in a fast-paced, modern organization.

• Strong learning and development opportunities to help you grow professionally.

• Exposure to banking and legal topics in an international environment.

• Career growth opportunities in a fast-growing bank.

• Competitive salary and benefits package.es