Brand & Content Lead - Brevo PushOwl

India·BangaloreFull-Timelead

OtherContent Lead

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Quick Summary

Overview

At Brevo, we’re not just building a CRM. With our technology, we’re helping millions of organizations build lasting relationships with their customers. From emails and SMS to WhatsApp, Chat,

Technical Tools

OtherContent Lead

At Brevo, we’re not just building a CRM. With our technology, we’re helping millions of organizations build lasting relationships with their customers.

From emails and SMS to WhatsApp, Chat, and Marketing Automation, our tools are intuitive, powerful, and built to scale with every ambition. We give businesses a clear view of the customer journey, so they can focus on what matters: connection.

As a certified B Corp, we’re proud to grow with purpose, committed to high standards of social and environmental impact, not just performance.

Today, more than 500,000 businesses across 180 countries—from NGOs like Amnesty International to global brands like Carrefour, eBay, Louis Vuitton, and Michelin—trust Brevo to engage their audiences, cut through complexity, and deliver results. Our reliable technology and 75+ integrations help them create unparalleled customer experiences, without the usual tech headaches.

We recently exceeded 200m ARR and reached a major milestone by becoming a Unicorn, backed by strong growth and global expansion - and we’re just getting started!

PushOwl by Brevo is looking for a Brand & Content Lead to own our narrative across the US Shopify ecosystem. But we aren’t playing by the old 2020 marketing playbook. We are building an AI-first, short-form video-driven media engine for 2026.

If you have 4-8 years of experience shipping fast, love community-led growth, and use AI tools to 10x your creative output without waiting on designers—this is your playground.

Short-form video first: TikTok, Reels, YouTube Shorts, LinkedIn—educational, entertaining, scroll-stopping.

Community-led growth: Turn power users into advocates, build where customers already are

Narrative over features: Position PushOwl within bigger market shifts, make our strategy part of our identity

Distribution-native content: Create for algorithms and shareability, not just quality

Authenticity & transparency: Share the real story—our strategy, wins, learnings

Influencer & creator partnerships: Identify and activate micro-influencers and creators in the Shopify/ecommerce space who can authentically promote PushOwl

4-8 years in brand/content/growth marketing at SMB-focused B2B SaaS companies selling to US customers

Not enterprise SaaS—you've built brands for smaller businesses who buy quickly and care about value

Portfolio showing modern brand work: short-form content, community initiatives, narrative-driven campaigns

Deep understanding of the US market dynamics, buying behaviour, and cultural nuances

AI-First & Vibe Marketing (Non-Negotiable)

Create landing pages, content creatives, and marketing assets using AI tools—this is table stakes

Use AI to 10x output: scripting, design, messaging testing, page building

You ship fast without waiting for agencies or designers

Comfortable on camera or finding talent who can be

Write, design, edit, and publish across formats

Balance quality with velocity—perfect is the enemy of shipped

Build content engines that scale without linear cost increases

PushOwl becomes a recognized brand in the Shopify ecosystem within 12 months ● Consistent content output driving measurable traffic, engagement, and conversions ● Community of advocates actively promoting the brand ● Influencer and creator network amplifying our message organically ● Brand becomes a competitive moat for customer acquisition and retention

Brand positioning, voice, and narrative for the US SMB audience

Content production across platforms (LinkedIn, YouTube, TikTok/Instagram, Twitter/X)

Community building and engagement with customers and partners

Influencer partnerships and creator collaborations in the Shopify/ecommerce space

Ecosystem presence—how we show up in Shopify community, partner channels, industry conversations

Metrics: brand lift, engagement, content performance tied to business outcomes

Competitive salary

High ownership and leadership exposure

Fast-growing, dynamic work environment

Flexible work setup

Career growth opportunities

Health & wellness benefits