Senior Marketing Manager

We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide. For 90 years we have shaped brighter futures through education, arts, culture, language, and creativity. Working with people in over 200 countries and territories, we are on the ground in more than 100 countries. We connect. We inspire Role Purpose: To support the development and delivery of the country marketing strategy and plans for English & Exams (E&E), ensuring alignment with the British Council’s global marketing strategy, brand standards and business priorities. Working in close partnership with E&E stakeholders, the role translates market insight, customer understanding and organisational objectives into effective marketing programmes that drive awareness, engagement, customer acquisition and retention. The role is responsible for planning and executing integrated marketing activities that strengthen the British Council’s brand, promote its products and services, and support the achievement of agreed business growth targets. Through the effective use of market intelligence, audience insights and performance data, the role helps identify opportunities to optimise marketing effectiveness, enhance customer experiences and maximise return on investment. As part of the Marketing and Communications function, the role contributes to building the British Council’s reputation and impact by delivering compelling campaigns and communications that connect diverse audiences with life-changing opportunities to learn English, gain internationally recognised qualifications and develop valuable skills. By helping to increase awareness, engagement and access to British Council products and services, the role supports the organisation’s broader mission of building trust and understanding between the UK and countries around the world. Main Accountabilities: Strategy and Planning The role is responsible for developing, implementing, and evaluating marketing strategies for the English and Exams (E&E) business within the country, ensuring alignment with global marketing objectives, commercial priorities, agreed budgets, and available resources. The postholder develops annual marketing plans and integrated multi-channel campaigns that support lead generation, customer acquisition, engagement, retention, and revenue growth while ensuring compliance with brand standards, policies, and governance requirements. The role provides marketing insight and recommendations to support product development and business growth, contributing to the localisation and enhancement of customer value propositions, products, and services to meet market needs. The postholder uses customer, competitor, and market intelligence to shape marketing activities, ensuring messaging, content, and creative assets are relevant, engaging, and tailored to different audience segments, channels, and contexts. The role also develops and implements partnership and channel marketing initiatives that strengthen customer engagement and support the achievement of business objectives. The postholder promotes a customer-centred and insight-driven approach by driving the collection, analysis, and sharing of market and customer intelligence in collaboration with wider marketing and insights teams. The role regularly monitors, evaluates, and reports on marketing performance to ensure activities deliver measurable outcomes and contribute to strategic goals. Consultancy, Analysis & Problem-Solving The role develops a comprehensive understanding of the local operating environment, customer needs, market opportunities, and business challenges to provide informed marketing advice and recommendations. The postholder uses data, research, analytics, and stakeholder feedback to identify opportunities for improvement, optimise marketing effectiveness, and support decision-making. The role analyses marketing performance and customer engagement trends, presenting complex information and insights clearly and effectively to marketing teams, business leaders, and other stakeholders. The postholder leverages digital analytics, social listening, and performance measurement tools to monitor market sentiment, strengthen brand reputation, improve customer engagement, and drive continuous improvement across marketing activities. Commercial and Financial Management The role is responsible for planning, managing, and monitoring marketing budgets using approved corporate systems, processes, and controls. The postholder ensures marketing investments are aligned with strategic priorities and deliver value for money while maximising business impact and commercial outcomes. The role monitors expenditure and performance against budget, providing regular financial reporting and ensuring that risks, issues, and variances are identified and managed appropriately. The postholder demonstrates strong commercial awareness, balancing creativity and innovation with cost effectiveness to achieve marketing objectives and support business growth. Relationship and Stakeholder Management The role builds and maintains strong collaborative relationships with marketing colleagues, business leaders, product teams, sales teams, external partners, and other key stakeholders to ensure a coordinated and integrated approach to marketing delivery. The postholder works across functions and markets to share knowledge, insights, and best practices, fostering collaboration and ensuring marketing activities support wider organisational and commercial objectives. Through effective stakeholder engagement, the role helps align priorities, secure support for marketing initiatives, and ensure that customer, market, and business needs are reflected in planning and delivery. Leadership and Management The role demonstrates strong leadership by effectively planning, prioritising, and coordinating marketing activities across multiple time horizons, ensuring that objectives are achieved and stakeholder expectations are met. The postholder manages competing priorities, resources, and deadlines to deliver high-quality marketing outcomes that support strategic and operational goals. The role promotes a culture of accountability, collaboration, innovation, and continuous improvement, ensuring marketing activities are delivered effectively and in line with organisational values. The postholder ensures compliance with all relevant corporate policies, governance requirements, and regulatory obligations, including the responsible, ethical, and appropriate use of artificial intelligence and digital technologies in marketing activities. Role specific skills CIM Marketing Competencies Insights (Level 3) • Ensures their country’s requirements for research are considered to contribute to greater efficiency and consistency in the commissioning of market research. • Analyses and presents information from research and customer feedback as insights Integrated marketing communications (level 3) • Delivers integrated marketing communications Delivers integrated marketing communications campaigns using both physical and digital tools Partnership marketing (Level 3) • Develops channel to market/partnership marketing plans Develops channel/partnership marketing plans to meet customer needs and achieve business goals. • Delivers the channel to market/partnership marketing offer • Implements channel and/or partnership marketing activities. Monitoring and measuring effectiveness (Level 3) • Measures the effectiveness of marketing activities. Collects, synthesizes, analyses and reports measurements data • Uses analytics to explain the success or failure of marketing activities Participates in reviews of marketing activities using measurement data and analytics to identify improvements Knowledge & Experience: Minimum / Essential: • Considerable experience in developing marketing strategies and plans within a large and complex organisation • Experience in the design and delivery of plans to support programmes / products • Experience in effectively negotiating budgets and resources with senior stakeholders Desirable • Experience in a global organisation • Experience in the English teaching market/sector Language Requirements • English at Proficiency Level C1 Qualifications: • Degree or professional qualification in marketing or business, or demonstrable level of equivalent experience Closing Date: Applications will close at 21:59 UK Summer time on Sunday, 11 October 2026 Please note that candidates must have the pre-existing, legal right to work in Brazil, at the time of application. Important information: Location: Brazil Contract Type: Indefinite Pay-band: 7 A connected and trusted UK in a more connected and trusted world. Equality, Diversity and Inclusion Statement We are committed to equality, diversity and inclusion and welcome applications from all sections of the community as we believe that a diverse workforce gives added depth to our work. The British Council is a Disability Confident Employer. The Disability Confident scheme helps challenge attitudes, increase understanding of disability and ensure staff are drawn from the widest possible pool of talent. We guarantee an interview for disabled applicants who meet the minimum role requirements. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities. Safeguarding Statement The British Council is committed to safeguarding children, young people and adults who we work with. We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989. Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children. If you experience any difficulties with submitting your application, please email askhr@britishcouncil.org