Director of Marketing

The Director of Marketing will oversee multi-channel marketing efforts — including digital advertising, brand identity, social media, and email marketing. This role requires a mix of creativity, strategic thinking, and executional excellence, helping shape the company’s brand voice and elevate the profile of its properties citywide.

• Maintain and evolve the company’s brand identity across all marketing materials and developments

• Collaborate with designers, photographers, and agencies to produce compelling marketing collateral and video content

• Developing a brand after a new property launches with positioning and go-to-market strategies 

• Create, design, and deploy targeted email campaigns for leasing, events, resident communications, and corporate branding

• Manage CRM and subscriber lists; segment audiences to ensure personalized, high-performing content.

• Analyze open rates, CTRs, and conversions to continuously optimize campaigns

• Collaborate with leasing and creative teams to ensure consistent messaging and visuals across digital and email touchpoints

• Lead social strategy and execution for all corporate and property-level channels (Instagram, TikTok, LinkedIn, YouTube, etc.)

• Maintain a cohesive brand voice and visual identity across platforms

• Track engagement and audience insights to refine strategy and increase reach

• Manage influencer and media collaborations to enhance online visibility

• Work closely with leasing, management, and development teams to align marketing with property performance goals. 

• Manage external agencies, freelancers, and creative vendors

• Present campaign insights, data, and recommendations to senior leadership

• Develop a strong understanding of the company’s full residential portfolio, including building profiles, target resident demographics, and unique property positioning.

• Conduct periodic site visits to evaluate on-site branding, signage, letterhead usage, marketing collateral, and overall brand presentation.

• Partner with Property Management teams to ensure all materials and communications reflect company standards and maintain a unified brand identity across all locations.

• Identify gaps or inconsistencies in brand execution and provide clear recommendations and follow-up to ensure corrective action.

• Understand, organize, and maintain all marketing collateral within the company’s online filing systems to ensure accuracy, consistency, and easy access for internal teams.