Social Lead

• LinkedIn (primary focus: both brand and executive accounts)

• YouTube (secondary: build from the ground up)

• Instagram and X (tertiary support)

• 10x our brand presence on LinkedIn with a focus on video-first content

• Grow executive-led LinkedIn accounts (extending beyond our founder's account)

• Build and own our YouTube channel strategy and content pipeline

• Transform our team into a content distribution system where multiple voices amplify our message

• Leverage our community programs to drive credibility, referrals, and pipeline

• Collaborate with partnerships and product marketing to create content that converts

• Use data and insights to optimize content formats, messaging, and distribution for maximum impact

• Produce engaging social shorts and video content

• Experiment with formats, test what resonates, and double down on what works

• Maintain a full social media calendar that balances brand building with demand generation

• Comfortable on camera creating social shorts and video content

• Proven track record of growing LinkedIn or YouTube accounts—please point to specific results (follower growth, impression growth, pipeline created) and explain what you were personally responsible for across content production and distribution

• Strategic yet hands-on—you can set the vision and execute it yourself

• Data-driven with strong instincts for what content will resonate

• Experience growing founder-led or executive social presence at a B2B company

• Background as a content creator or experience building a viral YouTube account

• Clear ideas for turning an entire organization into a content engine

• Familiarity with B2B SaaS, fintech, or enterprise software storytelling

• Experience with Notion

Within your first quarters, you'll be measured on:

• Inbound LinkedIn leads quarter-over-quarter

• Referral and word-of-mouth MQLs quarter-over-quarter

• Sustained, measurable growth on founder and brand accounts

• Community programs driving tangible credibility, referrals, and pipeline