Director, Experiential Marketing

The Director of Experiential Marketing (Canada) leads the strategic planning, execution, and continuous improvement of national experiential marketing programs across Canada. This role is accountable for delivering scalable, compliant, and high impact experiential initiatives that drive brand engagement, retailer performance, and profitable growth. The position serves as a senior client advisor and organizational leader, ensuring alignment between client objectives, operational execution, and financial performance.

Job Will Remain Open Until Filled

Advantage Sales and Marketing LLC dba Advantage Solutions is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. Advantage Solutions services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

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  Develop and lead the Canadian experiential marketing strategy, ensuring alignment with client objectives, retailer priorities, and corporate growth goals

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  Serve as the senior experiential marketing lead for Canadian clients and suppliers booking events, providing strategic direction, governance, and executive level relationship management

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  Oversee end to end execution of national experiential programs within Canada, ensuring quality, safety, and compliance with Canadian retail and labour regulations

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  Own financial accountability for Canadian experiential programs, including demo volume and sales, budget development, sales growth delivery, forecasting, cost management, and margin performance

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  Lead, coach, and develop experiential and account management leaders within Canada, establishing performance expectations, talent development plans, and succession planning

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  Partner cross functionally with Canadian sales, operations, analytics, and field leadership teams to deliver integrated experiential solutions at scale

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  Establish performance metrics, evaluate program effectiveness, and deliver actionable insights and recommendations to Canadian clients and senior leadership

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  Identify innovation opportunities, operational efficiencies, and growth initiatives specific to the Canadian marketplace

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• Office / Sedentary Requirements: Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically, requires the ability to sit for extended periods of time (66%+ each day), ability to hear telephone, ability to enter data on a computer and may require the ability to lift up to 10lbs.

   

• Canadian experiential, retail, and shopper marketing expertise

• Financial management, forecasting, and profit and loss accountability

• Knowledge of Canadian labour laws, retail compliance, and safety standards

• Executive level client relationship management and negotiation

• Leadership, talent development, and change management

The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by law. The employee understands that neither the provision of the Job Description nor any representation in this document creates a guarantee or contract of employment for any specified period of time or changes the nature of Employee’s employment, which can only be modified in a writing signed by the CEO.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified. The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.