Demand Generation Lead

We’re looking for a Demand Generation Lead to execute multi-channel programs that drive engagement and generate qualified pipeline.

You’ll be responsible for the day-to-day build and optimization of programs across email, paid media, social, and outbound channels ensuring campaigns launch on time, perform against goals, and contribute to revenue growth. Working in close partnership with sales, you’ll help support outreach with targeted campaigns, audience segmentation, and performance insights.

This role is ideal for a data-driven B2B marketer with 3 to 5 years of experience who loves testing and optimization, is comfortable owning campaigns across email, paid media, and social, and enjoys partnering closely with sales to drive growth.

Responsibilities for this opportunity include, but are not limited to:

• Build and run multi-channel demand generation programs that engage target buyers and generate qualified pipeline across inbound and outbound motions.
• Own campaign execution across core distribution channels, including email marketing, paid media, and social, with a focus on continuous testing and optimization.
• Manage inbound lead flow to ensure timely routing, scoring, and follow-up, while partnering with the commercial team to support effective outbound outreach.
• Support sales-led pipeline creation by developing campaigns, messaging, and account insights that help the commercial team engage the right accounts at the right time.
• Track, analyze, and optimize performance across campaigns and channels, using data to inform decisions and improve pipeline quality and conversion.
• Partner with RevOps on the marketing tech stack, including HubSpot, Gong, LeadIQ, and LinkedIn Sales Navigator, ensuring systems, workflows, and data are clean and reliable.
• Plan and execute account-based marketing programs in close collaboration with sales, aligning targeting, messaging, and outreach across teams.
• Partner cross-functionally with brand, content, and sales teams to ensure demand programs are aligned with Adstra’s positioning and go-to-market strategy.

In addition, our "ideal candidate" has the following skills & experience:

• 3–5 years of experience in B2B demand generation, growth marketing, or a related marketing role.
• Experience building and executing multi-channel campaigns across email, paid media, and social.
• Strong analytical skills, with the ability to track, interpret, and optimize campaign performance.
• Experience managing inbound lead flow and partnering closely with sales to support outbound pipeline generation.
• Hands-on experience with HubSpot and Salesforce, and comfort working across a modern marketing and sales tech stack.
• Experience collaborating cross-functionally with brand, content, and sales teams.
• A strong sense of ownership and accountability, with the ability to manage programs end to end.
• Curious, proactive, and energized by testing, learning, and improving over time.

• Familiarity with tools like Gong, LeadIQ, LinkedIn Sales Navigator, and LinkedIn Campaign Manager.
• Interest in building scalable processes as the marketing team grows.