SEO & Website Optimization Strategist

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Quick Summary

Technical Tools

OtherStrategist

Exempt

Marketing Manager Consumer Communication

The Website Optimization Strategist is responsible for maximizing the performance and effectiveness of Cellular Sales' digital experience across consumer, recruiting, B2B, and local market initiatives. This role goes beyond traditional SEO. You'll own the strategy and optimization of our website experience, helping customers find us, engage with our content, take action, and ultimately connect with our brand. You'll serve as the primary expert for website performance, search visibility, analytics, conversion optimization, and digital experience, partnering with marketing, content, development, and UX teams to drive measurable business results.

Develop and maintain a website optimization roadmap that aligns with business priorities and marketing objectives
Identify and prioritize opportunities to improve website performance, engagement, and conversion
Monitor website health, mobile experience, accessibility, technical performance, and Core Web Vitals
Continuously evaluate and improve high-impact pages, customer journeys, and website experiences

Develop and execute SEO strategies that increase organic traffic and search visibility
Conduct keyword research, competitor analysis, and search opportunity assessments
Partner with content creators to optimize content for discoverability, engagement, and conversion
Work closely with development partners to implement technical SEO improvements and best practices
Stay informed on industry trends, algorithm updates, and emerging search technologies

Own website analytics, reporting, and measurement frameworks
Serve as the primary owner of Google Analytics and Google Tag Manager
Build dashboards and performance reporting that deliver meaningful insights to stakeholders
Translate website data into actionable recommendations that improve customer experience and business results

Analyze customer behavior and website journeys to identify friction points and opportunities
Recommend and coordinate A/B testing, experimentation, and optimization initiatives
Optimize pathways related to lead generation, recruiting, store engagement, and other key business objectives
Measure and communicate the impact of optimization efforts

Collaborate with UX/UI designers to improve usability, navigation, and overall digital experiences
Translate marketing and business priorities into website requirements and enhancement requests
Partner with development teams to prioritize website improvements and enhancements
Ensure marketing campaigns direct customers to effective, optimized digital destinations and landing experiences
Work cross-functionally with content, recruiting, customer experience, paid media, and marketing teams to support organizational goals

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Usage of Technical Expertise: Acquiring and applying technical and functional knowledge in one's own technological area of specialty.

Initiative: Spotting opportunities within a circle of influence; anticipating threats and acting on them; self-starting rather than waiting passively until the situation demands action.

Accountability: Accepting responsibility that results in anticipation/prevention of problem areas from actions, and problem solving inside and outside the department/organization.

Results Orientation: Being persistent and showing perseverance on achieving concrete and tangible results out of personal responsibility; getting optimum results from situations and being ready to take action and show tenacity in case of obstacles or resistance.

Problem Solving: Having the ability to identify problems and issues of varying complexities and to find effective solutions with few guidelines.

Attention to Detail: Taking responsibility for a thorough and detailed method of working.

Responsibilities

~1 min read

This position has no supervisory responsibilities.

2-year degree
5+ years of experience in website optimization, SEO, digital marketing, web analytics, UX, CRO, or related disciplines
Strong understanding of website performance, search optimization, and digital customer experiences
Experience translating data and insights into measurable business outcomes
Proven ability to manage multiple priorities and collaborate across teams
Excellent analytical, communication, and problem-solving skills

Nice to Have

~1 min read

4-year degree
Google Analytics (GA4)
Google Tag Manager
SEO platforms such as Ahrefs, Semrush, or Moz
Conversion Rate Optimization (CRO) methodologies
A/B testing and experimentation frameworks
Content Management Systems (CMS)
Website analytics and reporting tools
Understanding of website architecture, UX, and customer journey optimization

Other DutiesPlease note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.