Manager, Digital Marketing

ConnectiveRx's marketing and communications team is award-winning. We're growing the team with people who want to collaborate, contribute, and collectively keep raising the bar. We’re looking for a digital marketer who builds programs that perform, not just campaigns that launch. This role owns the company's full paid and organic digital presence across social, search, email, and AI-native channels, with real budget authority and direct accountability to the VP of Brand Marketing and Communications. The audiences are specific: pharmaceutical manufacturers, media agencies serving pharma, and pharma commercialization consultants. The expectation is that you know how to reach them, convert them, and prove it. You'll have the backing of two specialized agency partners: one dedicated to creative, and one focused on digital execution that you'll co-manage, giving you the resources and the relationships to move fast and produce work that's built to perform.

• →Actively track developments in B2B digital marketing and AI-driven search — evaluating and adopting tools that meaningfully improve campaign performance, audience targeting, or reporting efficiency, and bringing forward recommendations with a clear rationale.
• →Work with external agencies and vendors to scope and execute initiatives outside core agency partnerships, ensuring all deliverables meet brand and compliance standards.
• →Develop fluency in ConnectiveRx's compliance and stakeholder review processes and apply that knowledge to campaign planning. Build timelines and workflows that keep digital programs moving without creating compliance risk.

Education/Degree Requirements/Certifications 

• Undergraduate degree; Marketing, Communication, or similar is a plus.

Experience

• 5-7 years of experience in Digital Marketing and presenting reporting to stakeholders.• B2B marketing background is required.• Pharmaceutical, patient services, copay services, provider services, or healthcare technology solutions experience is a plus.

Knowledge

• Deep understanding of B2B paid and organic digital marketing across social, search, and email channels with demonstrated ability to connect channel activity to demand generation and ABM outcomes.• Working knowledge of SEO fundamentals and fluency in AEO/GEO as an emerging discipline, including how AI-driven search platforms surface and rank content.• Understanding of digital marketing measurement and attribution, including how to evaluate channel ROI, build reporting frameworks, and present performance to senior stakeholders.

Skills

• Advanced knowledge of digital marketing strategies, platforms, and execution.• Fluency in analysis and reporting techniques used to prove marketing impact.• Strong interpersonal communications skills and high comfort level working across teams and departments.• Strong competency in website and CMS content management.• Experience in HubSpot is a plus.

Competencies

• Inclusion• Communication• Collaboration• Accountable• Analytical and Logical Reasoning• Authentic Leadership• Business Insight & Financial Acumen• Continuous Improvement• Drives Results and Manages Execution• Influence• Program/Project Management• Technical Knowledge

Travel or Physical Requirements (if applicable)

• Travel to meet with marketing team members or attend other ConnectiveRx corporate events will be required 2-4 times per calendar year.

Compliance Requirements

Adhere to all Company Policies, Procedures, and other training consistent with ConnectiveRx's Information Security and Compliance Programs, including but not limited to the following compliances and regulations: SOC1, SOC2, PCI, HIPAA.

Maintain strict compliance with company and client policies regarding business rules and ethics, as well as applicable local, state and national federal laws.

Compensation & Benefits:  This position offers opportunities for a bonus (or commissions), with total compensation varying based on factors such as location, relevant skills, experience, and capabilities.   

Employees at ConnectiveRx can access comprehensive benefits, including medical, dental, vision, life, and disability insurance. The company regularly reviews and updates its health, welfare, and fringe benefit policies to ensure competitive offerings. Employees may also participate in the company’s 401(k) plan, with employer contributions where applicable.  

Time-Off & Holidays:  ConnectiveRx provides a flexible paid time off (PTO) policy for exempt employees, covering sick days, personal days, and vacations. PTO is determined based on an employee’s first year of service. Employees also receive eight standard company holidays and three floating holidays annually, with prorations applied in the first year.  

The company remains committed to providing competitive benefits and reserves the right to modify employee offerings, including PTO, STO, and holiday policies, in accordance with applicable laws and regulations.