Home Health Care Community Liaison

We are seeking a highly motivated, experienced, and connected Community Liaison to lead referral generation efforts and drive business growth for our home care agency. This is a results-oriented position that demands an individual who understands the industry landscape, has strong existing relationships, and can produce measurable outcomes.

This is not an entry-level position. You will be expected to operate independently, take full ownership of your territory, and be accountable for referral metrics that directly impact the company’s profitability.

• →Develop and execute a referral growth strategy targeting hospitals, skilled nursing facilities, assisted living, hospice, physician offices, case managers, and other community partners.
• →Leverage existing relationships to generate qualified referrals for home care services (personal care, companionship, etc.).
• →Maintain a weekly presence (10–15 hours minimum) at assigned referral partners and to strengthen engagement and drive referral flow.
• →Meet or exceed monthly and quarterly referral targets as defined by leadership.
• →Track and report on referral activity, relationship status, and pipeline using CRM or tracking tools.
• →Provide feedback on market trends and competitor activity to inform strategic decisions.
• →Represent the company professionally at community events, health fairs, and networking meetings.
• →Collaborate with intake and care coordination teams to ensure timely onboarding of referred clients.
• →Flexibility to help in our capacities as needed

• # of Qualified Referrals per Week/Month
• Conversion Rate of referrals to active clients
• Revenue Generated from referral sources
• # of Weekly In-Person Visits/Hours Logged at assigned facilities
• # of New Referral Relationships Established per Quarter
• Client satisfaction and feedback from referred cases

• 3+ years of experience in community outreach, marketing, or liaison role in home care, hospice, or healthcare-related field
• Proven track record of meeting or exceeding referral quotas
• Strong network of referral sources in Wayne, Oakland, Macomb, Washtenaw counties
• Excellent communication, networking, and presentation skills
• Self-motivated, proactive, and results-focused
• Ability to work independently and manage your schedule effectively
• Valid driver’s license and reliable transportation required