Marketing Operations Coordinator

Silvi Materials is seeking a Marketing Operations Coordinator to support the execution of marketing initiatives across a growing, multi-regional organization. This role is responsible for coordinating campaigns, managing lead data and email communications, and supporting high-impact brand activations including a partnership with the Philadelphia Eagles, community initiatives, and expansion markets.

This position plays a critical role in ensuring that marketing efforts are executed efficiently, consistently, and at scale. The ideal candidate is highly organized, detail-oriented, and comfortable working across teams to bring structure to fast-moving initiatives.

• Coordinate execution of marketing campaigns across email and digital channels
• Build and deploy email campaigns, including list segmentation, formatting, scheduling, and QA
• Assist with maintaining marketing calendars, project trackers, and workflow systems to ensure on-time execution
• Support digital initiatives in collaboration with external agency partners (paid media, analytics, reporting)
• Track campaign activity and provide basic performance insights to support continuous improvement

• Manage and organize inbound leads generated through web, phone, and digital campaigns
• Maintain accurate, segmented lead data
• Coordinate lead routing and support timely follow-up by the Customer Experience team
• Assist in executing email nurture campaigns to engage and convert new leads
• Monitor lead activity and help maintain visibility into follow-up and engagement

• Serve as a central point of coordination for incoming marketing requests across departments
• Help prioritize and route incoming marketing requests across departments to appropriate team members
• Improve internal processes to increase efficiency and reduce bottlenecks
• Support development of presentations, reports, and internal communications

• Manage ordering, inventory, and distribution of branded merchandise (apparel, promotional items, etc.)
• Coordinate with vendors to ensure brand consistency, quality, and timely delivery
• Support internal teams and field operations with branded asset request

• Help coordinate logistics and execution of partnership and community initiatives, including Silvi’s Philadelphia Eagles activations and Silvi Foundation charity events
• Manage invitations, guest lists, and event communications (e.g., tailgates, community events)
• Coordinate event materials, vendors, and on-site logistics
• Assist with setup, execution, and breakdown of events
• Support post-event follow-up and internal reporting

• Support execution of marketing initiatives for Eagle Rock Concrete (our North Carolina-based company) and other expansion markets under the direction of the Marketing Director
• Assist with localized email campaigns, lead coordination, and branded material needs
• Help ensure alignment with Silvi brand standards across regional efforts

• Graduated or enrolled in a Bachelor's program, preferably in the fields of Marketing or Business Administration.
• 2–5 years of experience in marketing, operations, campaign coordination, or a related field, with a demonstrated ability to execute independently
• Strong organizational and project management skills with attention to detail
• Ability to manage multiple priorities in a fast-paced, team-oriented environment
• Strong written and verbal communication skills
• Experience with marketing platforms (email, CRM, analytics tools) preferred
• Willingness to attend occasional evening or weekend events

 In a typical work setting, people in this job:

• Lift 20 pounds regularly on occasion.
• Use one or two hands to grasp, move, or assemble objects
• Stand for long periods of time.
• Kneel, stoop, crouch, bend, stretch, twist or crawl.
• Hear sounds and recognize the difference between them.
• See details of objects that are less than a few feet away.
• See differences between colors, shades, and brightness.

Silvi Materials does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factors.