Sr. Manager, Marketing

The National Board for Professional Teaching Standards’ vision is that every student deserves the opportunity to learn from an accomplished, Board Certified teacher every day. The Growth & Partnerships Team drives educator recruitment, engagement, and success by aligning strategy, storytelling, and support across the ecosystem—building awareness, activating partners, and connecting educators to clear pathways into National Board Certification.

The Senior Manager, Marketing serves as the organization’s marketing performance owner—responsible for translating strategy into execution and driving measurable results across the full marketing funnel. This role owns the marketing performance engine, including measurement frameworks, experimentation, and continuous optimization to improve conversion, engagement, and return on investment.

Working within the strategic direction set by the Director, Marketing & Communications, this role leads the execution and optimization of integrated marketing efforts across channels. The Senior Manager is accountable for building scalable systems, running a structured experimentation roadmap, and continuously improving performance through data-driven insights and iteration.

Success in this role includes delivering measurable improvements in funnel performance, increasing marketing efficiency, and establishing a high-functioning, insight-driven marketing operation.

• Serve as a subject matter expert in marketing performance, analytics, and optimization, bringing best practices and new approaches to improve results across the organization
• Own marketing performance across channels, including conversion, engagement, and efficiency metrics, with accountability for continuous improvement of funnel outcomes.
• Design and operationalize end-to-end measurement frameworks, including KPIs, dashboards, attribution models, and reporting systems that enable actionable decision-making.
• Build and lead a structured experimentation and optimization program, including developing an experimentation roadmap, prioritizing tests based on impact, and scaling learnings across channels.
• Drive continuous improvement through A/B testing, segmentation strategies, and iterative campaign optimization, ensuring insights translate into measurable performance gains.
• Analyze and synthesize marketing data across systems (email, SMS, web, CRM, campaigns) to generate actionable insights and recommend performance improvements.
• Partner with the Director to inform strategic decisions, while owning execution and optimization of performance initiatives.
• Manage and optimize marketing technology systems (e.g., marketing automation, CRM integrations) to ensure data integrity, targeting effectiveness, and operational efficiency.
• Identify and implement opportunities to improve marketing efficiency, scalability, and ROI through systems, automation, and process improvements.
• Champion inclusive and equitable communications practices, embedding DEIB principles across messaging and engagement strategies.

• Lead execution of integrated marketing campaigns across channels (email, SMS, digital), ensuring alignment with strategic priorities and performance goals.
• Translate marketing strategy into coordinated, high-quality campaign execution plans, timelines, and deliverables.
• Ensure consistency, quality, and effectiveness of communications through strong editorial oversight and performance-informed decision-making.
• Develop and scale systems for content planning, campaign execution, and workflow management to increase efficiency and reduce manual work.
• Identify and implement process improvements that enhance the speed, quality, and scalability of marketing execution.
• Deliver regular performance reporting and insights, highlighting opportunities to improve campaign effectiveness and audience engagement.

• Develop and manage the MarCom team calendar, project plans, timelines, and workflows to support efficient, high-quality delivery.
• Drive cross-functional collaboration by aligning stakeholders, clarifying objectives, and ensuring the timely execution of initiatives.
• Support decision-making by providing data-driven insights and recommendations to stakeholders across functional areas.
• Participate in team planning and coordination meetings; offer input to strengthen internal systems and cross-functional collaboration.

• As Assigned

• Minimum of 5 years of experience in marketing analytics, communications strategy, or related fields.\
• Bachelor's degree in Marketing, Business, Strategic Communications, Public Relations, or a related discipline.
• Comprehensive experience in developing and executing digital ad campaigns.
• Demonstrated experience in marketing analytics, including performance measurement, attribution, and reporting.
• Demonstrated experience using Google Analytics, SEO/SEM platforms, and marketing automation systems.
• Comprehensive proficiency in data analysis, statistical methods, and experimentation (e.g., A/B testing, hypothesis testing, and statistical analysis).
• Comprehensive understanding of marketing and funnel KPIs (e.g., ROI, LTV, attribution, conversion, engagement).
• Comprehensive understanding of the National Board, especially National Board Certification.
• Strong copywriting and editing skills with a high level of accuracy and attention to detail.
• Excellent verbal and written communication, with experience navigating multiple stakeholders and functional areas.
• Excellent critical thinking, problem-solving, and decision-making skills.
• Demonstrated ability to translate complex marketing data into actionable insights for non-technical stakeholders.
• Demonstrated ability to manage multiple competing priorities in a matrixed, fully-remote environment.
• Demonstrated ability to independently and collaboratively drive projects forward, problem-solve in real time, and adapt plans as needed to achieve measurable results.
• Ability to navigate ambiguity in a fast-paced, mission-driven environment.
• Commitment to diversity, equity, inclusion, and belonging (DEIB), integrating equity-focused thinking into strategic, operational, and interpersonal work.
• Commitment to the National Board’s mission and values.

• Proficiency with Excel, Salesforce, HubSpot, SurveyMonkey, Mailchimp, etc., or similar email marketing and CRM platforms.
• Proficiency with Smartsheet or similar project and task management platforms.
• Proficiency with content and design tools (e.g., email template editors, Adobe Creative Suite, Canva, and WordPress).
• Proficiency with Microsoft Office, Google Workspace, Slack, or similar collaboration tools.
• Experience with data visualization tools.
• Experience working in nonprofit, education, or certification-based organizations.