Manager, Integrated Account Based Marketing

TP is a leading global provider of digital business services. We partner with the world's most prominent brands to optimize operations through advanced technology and sustainable business practices. With a global workforce of 500,000 across 300 languages, we are a force for good in our communities and for our clients.

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We’re seeking a dynamic Integrated Account-Based Marketing (ABM) Manager to lead and execute targeted, multichannel campaigns that drive pipeline growth and revenue for our Government Services line of business, serving Federal civilian, defense, and State, Local, and Education (SLED) buyers. The role will also support TP’s Collections business, developing integrated ABM marketing programs targeting organizations that manage first-party collections and/or outsource third-party collections, including financial services, healthcare, utilities, telecommunications, government and other industries with significant receivables operations.   

Reporting to the Director of Integrated ABM Marketing, you will manage 1:1, 1:Few, and 1:Many ABM campaigns, collaborating cross-functionally with Sales, Operations teams, SDRs, and other Marketing teams. This role is pivotal in creating personalized, data-driven engagement with high-value accounts and buying committees across both markets.   

For Government Services, you will develop integrated campaigns around offerings including citizen experience, data services, professional services, technology and security services, and business process outsourcing. You will translate Federal and SLED procurement cycles, contract vehicles, budget timing, and partner motions into actionable marketing strategies.  

For Collections, you will develop targeted programs that position TP as a strategic partner for organizations seeking to improve collections performance, accelerate cash flow, enhance customer experience, reduce operating costs, and modernize collections through digital and AI-enabled capabilities.  

The ideal candidate will have hands-on experience managing ABM and integrated marketing programs using Demandbase, LinkedIn, Marketo, and Salesforce (SFDC). You will own integrated multichannel strategy end to end — account selection and segmentation, persona-level messaging, digital demand generation, and event marketing strategy and budgets — ABM campaigns. You will translate the Federal and SLED procurement calendar into campaign timing. Your ability to develop creative, data-driven strategies will help us deepen relationships with high-value accounts and optimize the buyer journey. 

ABM Strategy & Execution: Develop personalized 1:1 campaigns and scalable 1:Few programs to engage target accounts and buying committees.  

Collaboration: Partner with Sales, SDRs, and Operations to align on account plans and marketing priorities, ensuring cohesive go-to-market strategies.  

Integrated Campaign Management: Own the full digital mix — paid media, programmatic/ IP-targeted display, social selling, SEO/content syndication, email, and webinars — alongside tailored account content, to drive pipeline, revenue growth, and market share.   

Event Marketing: Own strategy and execution for government-focused events, tradeshows, and executive roundtables (e.g., ACT-IAC, NASCIO, MESC, DHITS, state and cooperative purchasing forums, etc.), including pre-event account targeting, on-site engagement, and post-event follow-up with Sales and SDRs.  

Data & Optimization: Leverage tools like Salesforce, Demandbase, LinkedIn, and Marketo to track engagement, optimize campaigns, and deliver performance reporting.  

Content Creation: Develop engaging, account-specific materials, including videos and personalized templates, to support campaigns.  

Training & Enablement: Educate field teams on ABM tactics and follow-up strategies to ensure seamless execution.   

7+ years in B2B marketing for BPO, professional services, IT services, or SaaS, including 3+ years in ABM roles marketing to Federal and/or SLED buyers.  

Demonstrated fluency with Federal and SLED buyer personas — program and mission owners, contracting officers, and agency executives — and with how public sector budget cycles, contract vehicles (GWACs, IDIQs, GSA schedules, cooperative purchasing), and partner/reseller motions shape campaign timing and messaging.  

Expertise in marketing tools such as Marketo, Demandbase, LinkedIn, and Salesforce.   

Proven ownership of end-to-end integrated marketing strategy — account selection, persona messaging and content, channel plan, budget, execution, and pipeline attribution.  

Deep hands-on digital marketing expertise (paid media, programmatic/account-based advertising, email, webinars, content syndication) paired with proven event marketing ownership, from tradeshow strategy and booth experience through executive roundtables and post-event pipeline conversion.  

Proven ability to deliver high-ROI campaigns in a fast-paced environment.   

Strong project management, analytical, and communication skills.  

Please expect reasonable travel for this position – approximately 15–20% to support event execution and client/partner engagement, based on the needs of the business. 

• Process Excellence 

• Collaboration 

• Communication 

• Emotional Intelligence 

• Open-Mindedness 

• Critical Thinking 

• Solution Orientation 

• Entrepreneurship 

• AI Proficiency 

• Data Literacy  

It is our mission to always provide an environment where our employees feel valued, inspired, and supported, so that they can bring their best selves to work every day. We believe that when employees are happy and healthy, they are more productive, creative, and engaged. We are committed to providing a workplace that is conducive to happiness and a healthy work-life balance. We also believe that to be our best selves, we need to be surrounded by people who are positive, supportive, and challenging. We are committed to creating a culture of inclusion and diversity, where everyone feels welcome and valued.