Product Manager (E-commerce & Conversion Rate Optimisation)

Shenzhenmid

Product ManagementProduct ManagerPrincipal Product Manager

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Overview

Purpose of Position CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories.

Technical Tools

Product ManagementProduct ManagerPrincipal Product Manager

CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We're industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression.
The role will be responsible for e-commerce project management, track project deliverable and prepare reports as well as to manage new features implementation.

Lead the end‑to‑end strategy and roadmap for the e‑commerce platform across web and app, ensuring a seamless, high‑performing customer journey.
Act as the primary owner of conversion rate optimisation, driving a structured experimentation agenda to maximise commercial outcomes across markets.
Govern and evolve the e‑commerce technology stack and data capabilities to support scalable, secure, and future‑ready digital commerce.
Define and champion a personalisation vision that leverages data and AI to enhance relevance, uplift basket size, and increase customer lifetime value.
Provide cross‑functional leadership, aligning Engineering, UX, CRM, Data, Performance Marketing, and Commercial teams around clear priorities and trade‑offs.
Translate business and commercial strategies into actionable platform initiatives, balancing short‑term performance gains with long‑term strategic investments.
Establish and uphold high standards for product excellence, analytics, and experimentation within the DTC organisation.
Mentor and develop junior product and analytics talent, building overall capability in digital product management and CRO.

~1 min read

5–8 years in product management, with at least 3 years in DTC e‑commerce (ideally fashion, tech accessories, or lifestyle products).
Hands‑on ownership of CRO, including planning, running, and analysing A/B tests and being able to clearly explain the results and learnings.
Strong understanding of the full online shopping journey (product page, cart, checkout, post‑purchase) and how changes at each step affect performance.
Comfortable working with analytics tools (e.g. GA4, Amplitude) and basic data/SQL, or partnering closely with analysts to get the right insights.
Proven ability to influence and align cross‑functional teams (engineering, design, marketing, commercial) without formal authority, across multiple markets.
Bonus experience in personalisation, mobile app and web UX, major commerce platforms, CRM integration, APAC market behaviours, and AI/ML tools for smarter e‑commerce.
Happy to work in a buzzing multicultural environment.
Proficient in spoken and written Chinese and English.