Fashion Marketing Intern - January 2027

As a Fashion Marketing Intern, you will play a key role in supporting marketing activities, animating client strategy and organizing events for the Swiss boutiques. You will help reinforce the client experience and ensure the excellence of CHANEL’s image in Switzerland.

• Assist in collecting, analyzing, and sharing client data (KPIs, CRM, reporting) to identify development and personalization opportunities.

• Consolidate and distribute client lists (new, top, prospects) to support boutique activation.

• Support the definition and follow-up of clienteling objectives and help implement actions with retail teams.

• Participate in the creation or update of training materials and support users in adopting digital clienteling tools.

• Provide simple recommendations to improve client engagement based on analysis and feedback.

• Consolidate communication needs for each collection (physical and digital tools).

• Coordinate and analyze client communication campaigns (1-to-1, 1-to-many), share results and recommendations.

• Support the roll-out of gifting strategies and in-boutique services.

• Participate in coordinating Mystery Shopping waves.

• Update online boutique pages.

• Support implementation of the client activation calendar and events organization (cocktails, boutique experiences, collection launches).

• Contribute to event production: i logistics, gifting, suppliers selection & coordination, communication assets, hospitality, and post-event follow-up.

• Consolidate feedback and conduct competitive monitoring.

• Competitor’s market research

• Continuous update of the market portfolio: venues, vendors, and others.

• Master’s level student (business school or university), with a strong interest in fashion and luxury

• Previous experience (internship or project) in marketing, events, or client data analysis

• Excellent analytical skills (KPI, CRM, reporting)

• Highly organized, detail-oriented, and rigorous

• Proactive, team player, with strong interpersonal skills

• Fluent in French and English, German is a plus.

• Contract: Full-time internship (100%) and in-person
• Start date: January 4, 2027
• Duration: 6 months
• Working days: 5 days a week, Monday to Friday
• Location: Geneva
• Fluent in French and English
• A plus: German