Marketing Assistant – Retail

Job Title: Marketing Assistant – Retail Location: Nairobi, Kenya Department: Marketing Reports To: Marketing Coordinator Role Overview We’re looking for a sharp, execution-driven Marketing Assistant to support fast-paced retail campaigns across our furniture business. This role blends creativity, data, and commercial thinking—ideal for someone who enjoys turning ideas into sales. You’ll play a key role in campaign execution, Content creation, digital marketing, in-store activations, and customer engagement, ensuring our brand stands out and drives measurable results. Key Responsibilities 1. Campaign Execution & Coordination • Assist in planning and executing marketing campaigns (sales, promotions, seasonal offers) • Coordinate with branches, and sales teams to ensure smooth campaign rollout • Track campaign timelines and deliverables to ensure deadlines are met 2. Digital Marketing Support • Manage and update content across social media platforms, and WhatsApp channels • Assist in managing online leads, inquiries, and customer engagement funnels 3. In-Store & Branch Marketing • Support implementation of in-store branding (POS materials, signage, displays) • Ensure consistency of brand messaging across all branches • Assist in organizing activations, promotions, and customer events 4. Content & Creative Support • Work with designers to develop marketing materials • Write basic marketing copy for promotions, captions, and SMS/WhatsApp campaigns • Capture basic content (photos/videos) for real-time marketing needs 5. Data, Reporting & Insights • Track performance of campaigns (footfall, leads, conversions, sales) • Maintain marketing reports and dashboards • Provide insights and recommendations based on campaign performance 6. Customer-Centric Marketing • Support customer engagement initiatives • Assist in improving customer journey across online and offline touchpoints • Help manage CRM or lead databases Requirements Qualifications & Experience • Bachelor’s Degree or Diploma in Marketing, Business, Communications, or related field • 1-2 years’ experience in marketing (retail experience is a strong advantage) • Basic understanding of Content creation & digital marketing (social media, ads, content) • Experience working in a fast-paced, target-driven environment Key Skills & Competencies • Strong execution and attention to detail • Good communication and coordination skills • Commercial awareness (understands sales impact) • Creative thinking with a practical approach • Basic data analysis and reporting skills • Ability to multitask and meet tight deadlines • Proactive and solution-oriented mindset