Commercial Director - FOBO

If you’re reading this on your way from 5am spin class to festival fast-pass, you’re CELSIUS®— an everyday hustler with the essential energy to aim high and go the extra mile wherever your goals take you. 

Joyful by design, sunny by nature, and unapologetically bold. If your bestie has you saved in their phone as “Icon,” you’re ALANI NU® — confident, colorful, and bringing main-character energy to every moment. 

SoCal in your soul, attitude in your stride. If gravity doesn’t stop you and “impossible” sounds more like “dare you,” you’re ROCKSTAR®— a born rebel, raising the bar with mind-body energy and zero compromise. 

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Together, we’re Celsius Holdings, Inc.— a global CPG company united by three powerhouse brands and one incredibly talented team. 

At Celsius, we pride ourselves on empowering our people. Every employee has a stake in our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere. 

And we’re on our way to building something bigger: a category where energy isn’t just consumed, it’s lived—where performance meets personality, brand becomes community, and every can crack sparks a statement. 

Ready to take your career to the next level? Join our team and redefine what it means to be energized. 

We promptly review all applications. Highly qualified candidates will be contacted for interviews.

Field-Based: Role requires presence in assigned market:

Any major US city in the country (based near a major airport)

This is a driving position. A valid U.S. Driver’s License required; applicants must pass an MVR (Motor Vehicle Record) screening.

People Management Responsibilities: YES

Role Type: Full-Time

Salary Range: $140,000-$175,000 plus incentives

The Commercial Director is responsible for leading the commercial execution strategy and business performance across an assigned region. This role serves as a key member of the Regional Leadership Team, partnering closely with the Regional VP/GM to execute strategic priorities, drive profitable growth, and ensure best-in-class execution throughout the market.

The Commercial Director provides leadership across commercial operations, distributor execution, field sales performance, business development, retail execution, and cross-functional alignment. This individual ensures the region consistently delivers against revenue, distribution, market share, execution, and profitability objectives while developing high-performing teams.

• →Commercial Leadership
• →Partner with the Regional VP/GM to develop and execute the region's commercial strategy.
• →Translate national initiatives into regional execution plans.
• →Lead commercial planning to achieve revenue, volume, profitability, and market share objectives.
• →Identify growth opportunities across channels, customers, and distributors.
• →Ensure flawless execution of company priorities and annual operating plans.
• →Drive accountability for regional business performance.
• →Business Performance
• →Own the region's commercial performance by monitoring and improving:
• →Sales growth
• →Distribution gains
• →Velocity  
• →Market share
• →Promotional effectiveness
• →Execution KPIs
• →Customer profitability
• →Budget adherence
• →Utilize data and insights to identify trends, risks, and opportunities while implementing corrective actions as needed.
• → Field Operations Leadership
• →Provide leadership over regional commercial execution by:
• →Driving execution excellence across all markets
• →Ensuring consistent retail standards
• →Improving display execution and promotional compliance
• →Monitoring distributor execution
• →Leading performance reviews
• →Establishing operational best practices
• →Driving continuous process improvement
• → Distributor & Customer Management
• →Partner with distributor leadership and key regional customers to:
• →Improve execution quality
• →Maximize distribution opportunities
• →Resolve operational challenges
• →Execute promotional programs
• →Improve retail visibility
• →Strengthen strategic partnerships
• → Cross-Functional Collaboration
• →Serve as the commercial leader connecting regional execution with corporate functions, including:
• →Sales
• →Marketing  
• →Shopper Marketing
• →Commercial Strategy
• →Business Operations
• →Supply Chain
• →Finance  
• →Revenue Growth Management
• →Category Management
• →Ensure alignment between regional priorities and enterprise initiatives.
• → Financial Management
• →Manage the regional commercial budget, including:
• →Trade investments
• →Regional marketing funds
• →Operational expenses
• →Headcount planning
• →Forecasting  
• →Financial reporting
• →Drive disciplined investment decisions that maximize return on investment.
• → Strategic Planning
• →Support long-term business planning through:
• →Annual Operating Plan (AOP)
• →Quarterly Business Reviews
• →Market planning
• →Forecasting  
• →Territory optimization
• →Resource allocation
• →Commercial capability development
• →Recommend strategies that improve growth and operational effectiveness.
• → Leadership Expectations
• →The Commercial Director is expected to:
• →Think strategically while executing operationally
• →Lead through influence across cross-functional teams
• →Build strong distributor and customer relationships
• →Develop future leaders
• →Make data-driven decisions
• →Drive accountability
• →Foster a high-performance culture
• →Lead change effectively
• →Continuously improve commercial processes

• 10+ years of progressive commercial leadership experience within the CPG, beverage, food, or consumer goods industry
• Multi-unit or regional sales leadership experience
• Experience leading cross-functional teams
• Distributor management experience
• Experience developing high-performing teams
• Strong understanding of retail execution and field sales operations