Product Marketing Manager

Are you passionate about storytelling, creativity, and building pipeline and excited to make a real difference? CentralReach is looking for an experienced and driven Product Marketing Manager to lead go-to-market for our Core Platform, APIs and Analytics. In this highly visible role, you’ll shape the narrative that connects platform innovation to customer outcomes, and you’ll turn strategy into campaigns that generate demand and fuel growth. 

You’ll bring a mix of creative thinking and structured problem solving to enable building compelling messaging, launching differentiated campaigns, and enabling our GTM teams to win in market. If you thrive in collaborative spaces, love turning complexity into clarity, and want to build GTM moments that matter, this role is for you. 

• 3-5 years of product marketing experience in SaaS/technology (or adjacent), with a track record of launching, enabling GTM teams, and driving measurable impact. 

• Demonstrated ability to combine creativity and strategic thinking to build compelling stories and campaigns. 

• Strong problem-solving skills: you can take complex inputs (roadmaps, customer feedback, market shifts) and turn them into clear decisions and execution plans. 

• Proven experience building messaging around ICP/personas, use cases, and differentiation. 

• Experience partnering with Growth/Demand Gen to support pipeline creation through campaign planning and GTM execution. 

• Strong communicator and presenter—comfortable influencing across teams and speaking to internal and external audiences. 

• Highly organized, able to manage multiple concurrent initiatives, and thrives in a fast-growing environment. 

Nice to have (not required) 

• Experience in healthcare, medical, ABA/autism services, education, or care delivery markets. 

• Understanding of cross-channel engagement (email, lifecycle, in-app, and integrated campaigns).
  

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