Sr. Manager, PPC Marketing

• Self-starters who bring a get-it-done mindset and don't wait for permission

• Builders drawn to a fast-moving industry where the landscape keeps shifting

• Humans who are innovative, brave, kind, and bring their full selves to work

This is the senior operator and senior leader of Certus's PPC function. You own performance across a multi-brand, multi-vertical portfolio, and you lead a team of six PPC managers across three levels of seniority. The Director of Digital Marketing sets the vision and the where-next; you make sure the function actually gets there, with coherence, accountability, and craft.
The scope is meaningful. You'll oversee paid search across roughly 100 domains, five verticals, and $26M in annual spend, with that figure expected to grow. Several of those verticals operate in regulated industries, which shapes everything from claim language to landing page strategy. The decisions you make compound.

This role asks for range. You operate at the strategy table, you lead and develop people, and when the team's capacity is genuinely constrained, you step in and execute at the platform level alongside them. You are the connective tissue between vision and execution, and between your team's day-to-day reality and leadership's strategic intent.

• 7+ years in digital marketing, with at least 3 years leading PPC teams

• Demonstrated ownership of multi-brand, multi-vertical portfolios at meaningful scale

• Experience marketing to B2B audiences, ideally alongside B2C

• Comfort operating in regulated industries, where compliance shapes what's possible at the campaign and creative level

• Deep platform expertise across Google Ads, Microsoft Ads, and cross-channel attribution

• Strong analytical foundation: Excel and Sheets fluency required; Python proficiency expected (we'll get you there quickly if you're not already), Looker Studio or Power BI a plus

• Track record of building and developing PPC managers, not just specialists

• Working knowledge of SEO, lifecycle, and paid social sufficient to integrate PPC into the broader mix

• Proven project management and operational discipline

Success in this role means turning strategy into consistent, scalable performance—while building a team that can sustain and grow it.

• You understand each vertical’s performance drivers and constraints

• You’ve established trust, clear priorities, and strong operating rhythms

• You’ve identified and begun addressing key gaps in performance and alignment

• Performance is stable and improving across revenue, ROAS, and pacing

• Clear vertical strategies and testing frameworks are in place

• Your team is operating with greater consistency, ownership, and rigor

• The PPC function runs as a high-performing, scalable system

• Forecasting, budgeting, and reporting are accurate and tied to business outcomes

• Innovation and cross-functional alignment are embedded in how the team operates

• Your team is stronger, more autonomous, and actively developing

Success ultimately looks like a function that runs with clarity, accountability, and momentum—and a team that’s growing alongside it

This is a fully remote position, but candidates must live in the East Cost time zone and be able to work without sponsorship. We have a starting base pay that will be between $125,000 - $135,000 per year and will also be eligible for up to a 10% annual performance bonus.

EEO Statement: Certus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.