Category and Insights Manager

The Category & Insights Manager will be responsible for analyzing market data, shopper behavior, and retail trends to inform strategic decisions across sales, marketing, and innovation. You’ll play a critical role in identifying growth opportunities, building category leadership with retail partners, and delivering compelling, insight-driven narratives that influence internal and external stakeholders.

• Own and manage syndicated data sources to track category, brand, and competitor performance.
• Analyze retail sales trends, distribution, pricing, and merchandising to identify growth drivers and white space opportunities.
• Partner with Sales to build category management stories and customer-specific presentations that drive retail buy-in.
• Conduct consumer and shopper insights research (quantitative and qualitative) to understand behaviors, preferences, and motivations around charcuterie and entertaining occasions.
• Develop dashboards, scorecards, and monthly reports that synthesize key performance metrics and actionable insights.
• Support new product innovation and brand strategy with data-driven insights and category rationale.
• Collaborate cross-functionally with Sales, Marketing, Innovation, and Finance to align data strategy with business goals.
• Stay ahead of food and lifestyle trends relevant to charcuterie, snacking, and entertaining to anticipate shifts in consumer demand.

• Proficiency with syndicated data platforms (Nielsen, IRI, SPINS, or similar) and shopper panel tools.
• Strong Excel and PowerPoint skills; familiarity with BI tools (e.g., Power BI, Tableau) is a plus.
• Exceptional analytical, storytelling, and presentation skills—able to turn complex data into compelling insights.
• Deep understanding of retail dynamics, category strategy, and shopper marketing.
• Experience working with grocery, mass, natural, and/or specialty retail channels.
• Passion for food, entertainment, and the evolving consumer landscape.