Director, Marketing Technology

Chime is seeking an experienced Director of Marketing Technology to lead and scale our centralized MarTech organization across paid acquisition, web, lifecycle, and member engagement. This leader will own the strategy, architecture, and operations of Chime’s marketing technology ecosystem—spanning paid media technology, CMS, CRM and lifecycle platforms, DAM and brand systems, internal communications tooling, and AI-powered marketing enablement tools.

This is a highly cross-functional leadership role that sits at the intersection of Growth Marketing, Product, Engineering, and Data. The Director of MarTech will ensure Chime’s marketing technology enables faster execution, deeper personalization, stronger governance, and scalable growth across the full member lifecycle—from acquisition through LTV expansion, product attach, and ongoing engagement.

The base salary offered for this role and level of experience will begin at $224,000 and up to $310,000. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

• Define and execute a cross-channel MarTech strategy that drives acquisition efficiency, product adoption, lifecycle engagement, and long-term member value.
• Lead and develop a high-performing MarTech team, establishing clear ownership, operating rhythms, and scalable delivery models.
• Own and optimize the end-to-end marketing technology ecosystem (paid, CMS, CRM/lifecycle, DAM, AI tooling), ensuring platforms are integrated, secure, and built for scale.
• Partner with Product, Engineering, Data, and Growth leaders to translate business priorities into scalable systems that enable experimentation, personalization, and faster time-to-market.
• Establish governance, intake, and prioritization frameworks that reduce complexity and increase execution velocity across marketing teams.
• Ensure clean, reliable data flows and measurement infrastructure to support experimentation, performance optimization, and executive visibility.
• Own MarTech vendor strategy, including evaluation, negotiation, performance management, and stack rationalization.

• 8+ years of progressive experience in Marketing Technology, CRM/lifecycle, or digital marketing systems, including people leadership.
• Proven track record owning and scaling complex, cross-channel MarTech ecosystems (paid media, CMS, CRM/lifecycle, DAM, and AI-driven tools).
• Deep hands-on experience with modern marketing platforms such as Braze, Contentful, DAM systems, and emerging AI-enabled marketing technologies.
• Demonstrated success partnering with Product and Engineering to build scalable integrations, data flows, and experimentation infrastructure.
• Strong strategic and systems mindset, with the ability to operate hands-on when needed.
• Technically fluent and data-literate — comfortable discussing APIs, schemas, integrations, experimentation frameworks, and performance measurement.
• Excellent communicator who can influence cross-functional stakeholders and bridge technical and non-technical teams.
• Proven ability to lead and develop teams, manage vendors, and operate effectively in fast-moving, high-growth environments.
• Experience in fintech, financial services, subscription, or membership-based businesses preferred.
• Familiarity with AI-enabled personalization, content automation, and regulated environments including compliance and data privacy considerations preferred.

#LI-AM1 #LI-Hybrid

At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank*—on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we're proud to have helped millions unlock their financial potential.

We're a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner's mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members.

We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress. 

We know that to achieve our mission, we must earn and keep people's trust—so we hold ourselves to the highest standards of integrity in everything we do. These aren't just words on a wall—our values are embedded in every aspect of our business, serving as a north star that guides us as we work to help millions achieve their financial potential.

Because if we don't—who will?

*Chime is a financial technology company, not a bank. Banking services provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC.