Brand Manager

Panamamid

MarketingMarketing Manager

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Overview

A collective energy and ambition. A place where you can make a real difference. We’re a company that genuinely cares about our people, our products, our consumers and the environment. Our unique,

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MarketingMarketing Manager

A collective energy and ambition. A place where you can make a real difference.

Responsibilities

~1 min read

→Define short-, medium-, and long-term brand strategy, tailored to the realities of each country.
→Lead the annual Brand Plan by country, including priorities, investments, KPIs, and the growth roadmap.
→Ensure the global strategy is appropriately translated into each market.
→Manage the regional P&L, including net sales, margin, contribution, A&P, and return on investment.
→Lead the NRM and pricing agenda, including pack-price architecture, elasticities, margins, and portfolio mix.
→Partner with Finance and Sales to close performance gaps and maximize profitability.
→Coordinate with distributors on forecasting, pricing corridors, channel portfolio, promotions, and execution governance.
→Assess and optimize the quality of local plans.
→Strengthen execution capabilities and regional consistency across assigned brands.
→Lead the full innovation pipeline, including concepts, claims, packaging, business cases, and launch plans.
→Ensure regulatory compliance, local adaptation, and OTIF execution.
→Analyze post-launch performance and define corrective actions.· Analyze NIQ/Kantar data to understand market share, penetration, pricing, elasticities, and competition.
→Monitor distributor KPIs, including sell-out, ACV/TDP, pricing, and promotional ROI.
→Identify opportunities and threats by country.
→Collaborate with Sales, Supply Chain, Trade Marketing, Finance, Regulatory, R&D, and global teams.Lead regional business reviews and present strategies to directors and senior stakeholders.

BA/BS Communications, or Industrial Engineering required; MBA strongly preferred
Native spanish and advances English. Portuguese is a plus
5–8+ years of experience in FMCG/CPG brand roles; regional or multi-country experience is preferred.
Demonstrated experience with P&L management, pricing, NRM, and financial analysis.
Strong command of 360° campaigns, innovation, and agency management.
Advanced proficiency in NIQ/Kantar and commercial analysis.
Experience working in distributor-operated markets.

Leadership of multi-country projects.
Strategic thinking.
Price and portfolio architecture.
Strong command of insights and market analysis.
Data-driven decision-making, an ownership mindset, and critical thinking.
Teamwork, collaboration, and cross-functional influence.
Proactivity and willingness to learn.
Ability to manage multiple tasks simultaneously.
Project management discipline.
Problem-solving in ambiguous, multi-country environments.

Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.

For more information on our company, our brands and our culture visit us at http://www.churchdwight.com/