CRM Program Director (Remote Opportunity)

S&S Activewear is a leading North American, tech-enabled specialty distributor of imprintable apparel, including t-shirts, fleece, athletic wear, headwear, workwear, scrubs and accessories. We pride ourselves on being the “critical link” that enables our 100+ brand partners such as Adidas, Columbia and Gildan to reach our hyper-fragmented base of customers, comprised of apparel decorators, eRetailers and promotional products distributors that embellish apparel items for diverse end consumer use cases (e.g., everyday wear, concerts, fitness attire, life events, team sports, etc.). At S&S, we differentiate in the market through a customer service focus, strategic product portfolio, world-class distribution infrastructure, a collaborative growth culture and a relentless focus on technology and innovation. 

Our success has compounded since the Company’s humble beginnings in 1988 as a regional t-shirt distributor to a leading, multi-billion-dollar value-added distribution platform that drives market penetration for our suppliers while enabling the growth, operations and fulfillment for a diverse range of customers across channels and business sizes.   We strive to be the apparel distributor of choice while inspiring and fostering growth for customers, employees and suppliers through our core values of service, deep relationships, innovation, continuous improvement and accountability

The CRM Program Director is the enterprise business owner of the CRM transformation, responsible for leading the execution and ongoing optimization of the CRM program, partnering with functional leaders across Sales, Marketing, Customer Service, Data, and Technology to support business objectives and adoption goals. 

• →Enterprise Business Authority: Understanding of how S&S operates across Sales, Service, Marketing, Pricing (RGM), Technology, and Analytics - with the credibility to influence senior leaders across these areas.
• →Cross-Functional Integrator: Ability to connect decisions across workstreams (process, data, technology, change) and ensure the program operates as one cohesive transformation - not siloed initiatives.
• →Strategic Vision Holder: Defines and continuously reinforces the “North Star” for the CRM program (e.g., customer-centric growth, sales productivity), ensuring day-to-day decisions align to long-term outcomes.
• →Strategic Advisor: Responsible for developing and executing plans that support realization of business benefits, user adoption, and continued enhancement of CRM capabilities.
• →Governance Leader: Serves as program lead for Steering Committee activities, preparing recommendations, status updates, business cases, and escalation materials for executive review.
• →Change Champion at the Top: Acts as the visible sponsor of the transformation - driving alignment, reinforcing adoption expectations, removing resistance across the organization and working with external partners, Internal Communications, and Commercial L&D to deliver all CRM related communications, training, and other change management related activities.
• →Enterprise Prioritization & Trade-off Leadership: Drives decisioning that optimize for overall company value vs. functional optimization (e.g., Sales vs. Service vs. Marketing trade-offs).
• →Accountable for ongoing business adoption and value realization from CRM investments. 
• →AI, Analytics & Innovation Leadership: Drives ongoing innovation through the adoption of CRM-enabled analytics, automation, and AI capabilities

• Bachelor’s degree in IT, Business, Analytics, or a related field; MBA or advanced degree preferred.
• 7+ years of experience in sales, commercial strategy, sales operations or Project Management, with at least 3 years working on/leading business transformation projects/programs.
• Strong understanding of sales processes, customer engagement, and commercial execution.
• Strong experience with SalesForce CRM system and ideally across Sales, Marketing, Service and Data Clouds.
• Experience implementing AI as part of a CRM system and commercial transformation.
• Excellent communication, facilitation, and interpersonal skills.
• Willingness to travel for field visits, training sessions, and industry events.
• Must be able to read reports and use a computer.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or listen.

This job operates in a professional office and home office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. Reasonable accommodation may be made to enable people with disabilities to perform the essential functions.

S&S Activewear welcomes people of all backgrounds and experiences and are committed to creating a diverse culture and supporting human growth. We are proud to be an equal opportunity employer and is committed to providing equal opportunity for all employees and applicants. We conduct business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. Our policy is to recruit, hire, train, promote, assign, transfer, and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons. S&S participates in E-Verify and will provide the federal government with your Form I-9 information to confirm you are authorized to work in the U.S.