Publicist

At Amen Clinics Inc./Mindworks Innovations Inc. our vision is bold: to be known as the best brain and mental health company in the world. Every member of our team plays a vital role in making that vision a reality—delivering exceptional care, advancing innovation, and changing lives every day.

• Develop and execute strategic PR campaigns to meet objectives and goals.
• Outreach to build new relationships and network within the media.
• Monitor the media, including newspapers, magazines, journals, broadcasts, newswires, television, and blogs, for opportunities for clients.
• Monitor the media for closed media placements.
• Use system databases and systems to pull researched media lists and continuous online research for new build new media relationships.
• Create monthly PR plans and strategies to guide campaign execution and ensure alignment with client goals.
• Create timely media angles and pitches for responsive news, leveraging current events and trends to secure media coverage.
• Manage and track media samples, ensuring accurate inventory, timely distribution, and effective follow-up on all samples.
• Communicate daily with the team to coordinate efforts, share updates, and effectively manage client workloads.
• Create press releases and pitch letters, crafting compelling narratives to attract media attention and secure coverage for clients.
• Assist in researching, writing, and distributing press releases to targeted media.
• Promote news stories and features to the media.
• Collate, analyze, and evaluate incoming media coverage.
• Ensure all media coverage is correct and communicate media placements ongoing to clients
• Undertake research for client strategy, press releases, media strategies and present to potential new clients.
• Manage the PR aspect of possible crisis situations.

• Bachelor's degree in Public Relations, Communications, Journalism, or related field.
• Minimum of 8-10 years of experience in public relations or journalism, with a focus on media relations.
• Proven track record of securing high-profile media placements.
• Excellent written and verbal communication skills.
• Strong media relationships and contacts across various industries.
• Ability to work independently and manage multiple projects simultaneously.
• Creative thinker with a passion for storytelling and brand building.
• Proficiency in media monitoring and measurement tools.
• Experience with crisis communication and issues management is a plus.
• PR FIRM experience is required.