Coins20mo ago

CRM Marketing Specialist

Taguig City, Metro ManilaFull-time Employeemid

MarketingOtherMarketing SpecialistCrm Marketing Specialist

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Quick Summary

Overview

Join the Pioneer Crypto Brand in the Philippines! Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users.

Technical Tools

MarketingOtherMarketing SpecialistCrm Marketing Specialist

Join the Pioneer Crypto Brand in the Philippines!

Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.

Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.

Plan and execute impactful CRM campaigns that drive engagement and retention.

Master and leverage CRM tools to manage customer journeys effectively.

Analyze customer data to support CRM strategies, providing actionable insights to boost engagement.

Collaborate closely with internal teams (marketing, product, customer experience) to refine user funnels and improve retention strategies.

Draft, edit, and optimize content for email, push notifications, and SMS, ensuring it aligns with Coins.ph's brand voice.

Design and refine customer journey maps that reflect key touchpoints and improve user experiences.

2-4 years of experience working with CRM tools, particularly CleverTap and Vero.

Deep passion for cryptocurrency, blockchain technology, and the decentralized Web3 ecosystem, with a strong understanding of key concepts and trends.

A proactive, collaborative attitude, ready to work across teams and adapt to the fast-paced nature of the crypto industry.

Strong analytical skills to gather and interpret data to refine CRM strategies.