CRM Marketing Specialist

What You’ll Be Doing:

• Own day-to-day execution of resubscription (winback) CRM programs
• Drive performance against resubscriber targets and lifecycle KPIs
• Support optimization of drip journeys, triggered campaigns, and monthly promotional sends
• Continuously identify opportunities to improve conversion, engagement, and efficiency
• Partner closely with the broader Resubscription team to evolve and transform the program, contributing ideas and execution to drive incremental, high-impact resubscribers

• Manage monthly CRM send calendar for resubscription programs
• Support 360 campaign planning across email, push, and SMS
• Partner with Lifecycle, Merchandising, and Tech teams on campaign priorities
• Balance always-on, triggered, and promotional campaigns.

• Create campaign briefs grounded in performance insights and testing learnings
• Partner with in-house Creative team to guide messaging and design direction
• Provide clear, data-driven feedback to improve performance (CTR, CVR, reactivation)
• Own final approvals to ensure campaigns meet strategy and quality standards

• Own campaign setup across CRM platforms, including:
• Segmentation and audience targeting
• Dynamic content and personalization logic
• Coding guidelines and QA validation
• Partner with Email Developers on HTML builds
• Execute testing, scheduling, and deployment across channels (email, push, SMS)
• Ensure flawless execution across all campaigns and journeys
• Partner with Tech and Marketing Ops to troubleshoot campaign or platform issues, ensuring minimal disruption to performance
• Collaborate on new feature launches and enhancements (big and small) to enable new capabilities and drive incremental resubscription impact

• Analyze campaign and journey performance across channels
• Deliver post-campaign reads with clear insights and recommendations
• Identify trends across:
• Audience segments
• Messaging and offers
• Channel performance
• Contribute to testing roadmap and optimization strategy

• Partner closely with:
  • Manager, Reactivation (alignment and performance of cross-channel resub strategy)
  • Merchandising (offers, product strategy)
  • Creative (asset development)
  • Data/Analytics (audience insights, reporting)
  • Marketing Ops / Engineering (tools, data flows)
  • Tech (feature launches/enhancements, tech issues)
• Ensure alignment across teams to deliver a seamless member experience

• Strategic Planning & Roadmapping: 5–10%
• Cross-Functional Coordination: 40–50%
• Campaign Setup & Execution: 30–35%
• Performance Monitoring & Insights: 15–20%

What We Are Looking For:

• 3–6+ years in CRM / lifecycle / email marketing
• Hands-on experience executing multi-channel campaigns (email, push, SMS)
• Experience managing high-volume campaign calendars and workflows

• Experience with enterprise ESPs (Iterable preferred; Braze, SFMC, etc.)
• Strong understanding of:
• Segmentation & targeting
• Triggered journeys & lifecycle flows
• Personalization & dynamic content
• Familiarity with tools such as:
• Amplitude, Sigma, Google Suite, Monday.com
• Strong analytical mindset with ability to translate data into action

• Detail-oriented with strong QA rigor
• Ability to manage multiple campaigns simultaneously
• Strong organizational and project management skills

• Strong cross-functional communicator
• Proactive, solutions-oriented, and performance-driven
• Comfortable in a fast-paced, evolving environment
• Eager to test, learn, and continuously improve

Why This Role Matters:

Resubscription is one of IPSY’s highest-impact growth levers. This role is critical in ensuring we:

• Deliver high-quality, high-performing CRM campaigns
• Scale personalization and lifecycle sophistication
• Drive incremental subscriber growth efficiently

You will play a key role not only in executing campaigns, but also in advancing and transforming the resubscription program, helping CRM evolve into a true growth engine that directly impacts revenue and member lifetime value.