Senior Director, Customer Marketing, North Asia

Japan - Tokyosenior

Other

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Quick Summary

Key Responsibilities

Lead the business planning of consumer marketing strategies, co-create promotions and product innovation and actively implement and steward global programs in alignment with the OU,

Requirements Summary

A bachelor’s degree is required, with a strong preference for a concentration in Marketing or a related field. An MBA or advanced degree is preferred. A minimum of 10 years of business experience,

Technical Tools

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Responsibilities

~1 min read

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A bachelor’s degree is required, with a strong preference for a concentration in Marketing or a related field. An MBA or advanced degree is preferred.
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A minimum of 10 years of business experience, with 10 years of hands-on experience in consumer marketing within a dynamic and fast-paced industry.
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Extensive experience in fast-moving consumer goods (FMCG), with a solid understanding of customer management, market dynamics, and business strategies.
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Deep knowledge of the regional business landscape, consumer trends, and operational complexities within both McDonald’s and The Coca-Cola Company (TCCC) ecosystems.

Requirements

~1 min read

We are looking for a dynamic and results-driven professional with a strategic mindset and a passion for driving impactful business outcomes. The candidate will bring a balance of leadership, collaboration, and analytical thinking to thrive in this role. Key skills include:

TMD International Team (VP, Business Development, Finance, Technical, Strategy & Insights and Supply Chain).
McDonald’s CMO's, region Marketing Directors, Strategy Head, Menu Management Head, and other marketing executives incl HQ for global projects
OU-based Marketing Community, Category, FLA, C&CL

Growth Mindset: Demonstrates Curiosity. Welcomes failure as a learning opportunity.
Smart Risk: Makes bold decisions/recommendations.
Externally Focused: Understands the upstream and downstream implications of his/her work.
Performance Driven & Accountable: Has high performance standards. Outperforms her/his peers.
Fast/Agile: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
Empowered: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.

Act Like an Owner: Deliver results, creating value for our brands, our System, our customers and key stakeholders.
Collaborate with the System, Customers and Key Stakeholders
Develops Self and Others: Develop self and support others' development to achieve their full potential.
Drive Innovation: Generate new or unique solutions and embrace new ideas that help sustain our business.

Career growth and development: Leveraging our boundaryless network, we provide access to educational platforms and provide coaching, mentoring and feedback, as a part of our Leadership & Development process.
Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs. We want to make our culture inevitable.
International Experience: Become part of international projects and work along multicultural teams, through our global network.

Brand Architecture, Brand Positioning, Brand Strategy, Channel Management, Competitor Analysis, Creative Briefs, Digital Media Strategy, Group Problem Solving, Marketing Activation, Marketing Strategies, People Management, Shopper Marketing, Social Media Strategies, SWOT Analysis, Team Management

Location(s):

Japan

City/Cities:

Tokyo

Travel Required:

26% - 50%

Relocation Provided:

Job Posting End Date:

October 30, 2026

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.