National Account Manager - NAB

The National Account Manager plays a vital role in driving the success of Columbia’s Off-Premise business. This position requires a proactive self-starter with strong motivation, creativity, and problem-solving skills to enhance Columbia’s presence and performance with key retail partners. Serving as the primary liaison for assigned chain accounts, the National Account Manager is responsible for cultivating relationships, implementing strategic initiatives, and staying attuned to market trends. This role is central to Columbia’s growth and overall business strategy.

· Achieve annual goals for volume, gross profit, and other key performance metrics by account.

· Develop and execute business plans with distributors, suppliers, and retailers—annually and per trimester.

· Utilize go-to-market strategies to meet sales and revenue objectives through distribution expansion, promotions, and project execution.

· Build strong retailer partnerships using data-driven selling techniques, market insights, promotional planning, and accurate pricing submissions.

· Foster internal and external relationships, effectively managing expectations and navigating challenges.

· Conduct regular market and account-level evaluations to assess retail performance and identify growth opportunities.

· Ensure timely and accurate communication regarding chains and products across all stakeholders.

· Provide monthly, trimester, and annual forecasts for distribution, volume, and revenue by account.

· Effectively manage internal warehouse inventory both in forecasting, building promotional plans, and ensuring there is enough product on hand to sustain sales.

· Collaborate with management and suppliers to survey the marketplace regularly.

· Share market opportunities with senior leadership and recommend actionable solutions.

· Partner with the National Accounts Director to establish comprehensive account coverage and build multi-level relationships with customers.

· Manage personal expense budget responsibly.

· Represent the company at industry events, community initiatives, and with charitable organizations connected to key accounts.

· Embody and promote the Company’s Core Values in all activities and interactions.

· Proficiency in Microsoft Office suite

· Strong written and verbal communication skills

· Ability to build and sustain strong internal and external relationships

· Knowledge of budget management and its impact on business results

· Skilled in creating compelling presentations and business reviews

· Adaptability in managing challenges and diverse personalities

· Demonstrated leadership capabilities

· Comfortable working cross-functionally across organizational levels

· Excellent project management skills with an ability to meet tight deadlines

People Management

· No direct reports

Work Environment

· Combination of office and field-based responsibilities

Physical Demands

· Bend/Stoop/Crouch/Squat

· Use arms/wrists/hands/grasp

· Use of industry tools: hand truck, six-wheeler, manual pallet jack, box cutter

· Must be able to drive and operate a vehicle safely

· Full-time position: hours vary and may include weekends

· Occasional in-state and out of state travel, including retail account visits

Required Education and Experience

· High School diploma or GED required

· Minimum of three (3) years previous industry sales experience

· Valid driver’s license and auto insurance required

Preferred Education and Experience

· Bachelor’s or advanced degree