National Account Manager, Walmart

• Plan & Forecast Accuracy: Tight weekly and monthly LE, with risks and opportunities flagged early and quantified.
• Relentless Basics: Retail Link/Scintilla accuracy, item setup/PIM, PDP excellence, and flawless promo and price execution.
• Growth Moves: Identify, plan, and pitch features, space, and NPD opportunities backed by strong data and ROI.
• Category & Competitor Mastery: Know the Walmart shelf, the competitive set, and market trends better than anyone. Turn that knowledge into a point of view that wins line reviews.
• Digital Shelf Excellence: PDPs, onsite merchandising, and Marketplace run at peak efficiency, with digital treated as a core growth engine and not an afterthought.
• 360° Collaboration: Partner with Marketing to bring trade marketing and retailer activations to life, and share Walmart insight with Influencer & Community to sharpen their programs.
• Walmart Obsession: Deeply understand Walmart's priorities, tools, and rhythms. Anticipate buyer needs and deliver best-in-class execution.

Account Ownership (Walmart)

• →Manage the day-to-day business: item setup and maintenance, content/PDPs, price and promo execution, comp shops, and post-event readouts.
• →Prepare and lead business plan meetings, line reviews, and weekly touchpoints. Build trust-based buyer relationships.
• →Build and maintain Retail Link/Scintilla dashboards for sales, inventory, and supply health. Translate insights into clear actions.
• →Strategic Growth Planning: Partner with the Director to shape and pitch feature and event plans, modular and secondary placements, and retail marketing opportunities.
• →NPD & Launch Planning: Translate the innovation pipeline into Walmart-ready pitches that secure sell-in, feature support, and merchandising to maximize trial and repeat.
• →Stay current on Walmart's corporate strategy, earnings, supplier communications, and event calendar (e.g., Deals events, Walmart+ Week, seasonal resets). Translate these into implications and opportunities for Bubble.

Category, Competitor & Market Intelligence

• →Map and maintain current and historical Walmart planograms and modulars across resets. Track space shifts, new entrants, delists, and competitor movement within the category.
• →Deep dive Nielsen and other syndicated data to understand Walmart performance against the total market. This covers share, velocity, distribution, pricing gaps, and promo effectiveness by segment and SKU.
• →Monitor competitor activity at Walmart, including pricing, rollbacks and promo cadence, NPD, features and secondary placements, retail media presence, and PDP and content quality.
• →Run regular in-store and Walmart.com comp shops and document findings with clear "so whats" for Bubble.
• →Build a quarterly category point of view that feeds line review strategy, space asks, and assortment recommendations.

Trade Marketing & Cross-Functional Collaboration

• →Partner with Marketing to ideate and execute trade marketing programs that connect retailer activations with social, digital, and community touchpoints.
• →Support pitch development for 360° activations, so Walmart receives integrated programs that go beyond the aisle.
• →Act as the daily connective tissue between Commercial and Marketing teams, keeping calendars, briefs, and measurement aligned.

Creator & Community Insights

• →Serve as the Walmart subject matter expert for the Influencer & Community team. Share what you see in Walmart data and on Walmart.com, such as which products, events, and moments are driving sales, so the team can make smarter creator decisions.
• →Flag Walmart-specific opportunities to the team, such as upcoming events or retailer creator programs. The Influencer & Community team owns creator selection, briefing, and execution. This role is about sharing insight, not running creator programs.

Ecommerce, Marketplace & Retail Media

• →Co-lead Walmart.com strategy with Marketing and Digital. Own execution excellence across PDPs, images, copy, rich content, and SEO.
• →Continuously optimize PDPs for conversion. Run regular content audits, monitor listing quality score, ratings and reviews, search rank, and add-to-cart rates, then fix gaps quickly.
• →Own briefs for homepage, brand shop, and onsite merchandising updates, then manage execution on the retailer site from brief through QA and go-live.
• →Manage day-to-day Walmart Marketplace operations, including listings, pricing, inventory, fulfillment (incl. WFS where applicable), and seller performance metrics.
• →Support development of Walmart Marketplace strategy with the Director and Ecommerce team. Identify assortment, bundle, and fulfillment opportunities that complement the 1P business.
• →Brief and QA Walmart Connect campaigns (search, display, SV/SB when available). Track ROAS, share of search, and conversion.

Forecasting, Supply & Risk Management

• →Partner with Sales Planning and Ops on stock and sales plans. Monitor OTIF, constraints, and E&O, and recommend mitigations.
• →Track item productivity, rate of sale, and door-level performance. Propose actions by SKU and mod.

Reporting & Insights

• →Produce weekly performance packs covering sell-in vs sell-out, velocity, mix, and promo ROI. Escalate risks with data-backed options.
• →Mine data to spot whitespace and defend shelf through new doors, secondary space, pack and price tests, and kits/bundles.

• Experience: 6+ years in beauty/personal care account management with proven Walmart ownership. No marketing or influencer background required.
• Tools: Retail Link, Walmart Connect fundamentals, and strong Excel/Google Sheets skills (INDEX/MATCH, PIVOTs), plus data storytelling. Hands-on experience with Nielsen or other syndicated data and Walmart Seller Center/Marketplace.
• Execution: Demonstrated strength in forecasting, PIM/item setup, PDP/content management, and promo operations.
• Analytical Curiosity: Experience mapping planograms and building category and competitor analyses that shape retailer strategy.
• Strategic Skills: Able to build compelling growth stories for features, space, NPD, and trade marketing, and to translate insights into buyer-ready pitches.
• Collaboration: Strong partnership mindset. Comfortable working daily with Marketing, Influencer & Community, Ops/Supply, and Ecommerce.
• Mindset: Walmart obsessed, proactive, detail-obsessed, and calm under pressure. Turns analysis into action with speed and is energized by knowing everything that makes Walmart tick.

Primary Evaluation Metrics
 Forecast Accuracy, Retail Sales/Net Sales, Item Productivity (ROS/UPD), OTIF & In-Stock %, Promo ROI, Share of Search/.com Conversion, Category Share at Walmart, PDP/Listing Quality Score, Marketplace Sales & Seller Performance, Buyer Relationship Health (Walmart), Trade Marketing Activation ROI