Marketing Manager – ESCO & GAS Trading Cards

Complex is the definitive platform for global youth culture and music lifestyle, seamlessly integrating cutting-edge content, commerce and live experiences with unparalleled scale. Through innovative content, Complex tells stories of music, streetwear and style, sports, art and beyond. Its content engages in a dynamic conversation with the audience, reflecting and shaping the zeitgeist of convergence culture. A powerful media juggernaut paired with a curated marketplace, Complex is redefining the way fans interact with their favorite brands and artists and reshaping the future of digital culture and commerce.

We’re looking for a dynamic, culture-driven Marketing Manager to lead brand and growth initiatives across ESCO and GAS Trading Cards, a division of Complex. This role sits at the intersection of music, entertainment, collectibles, and street culture—driving how our brands show up across digital, retail, and real-world experiences.

You’ll own the marketing engine—from social and content to brand launches and experiential moments—while collaborating closely with internal teams, retail partners, and key stakeholders.

• Lead the development and execution of brand strategy for ESCO and GAS Trading Cards

• Drive major brand launches, partnerships, and product storytelling

• Ensure consistent voice, positioning, and cultural relevance across all touch points including social, content & digital

• Oversee all social media channels (strategy, content calendar, and execution)

• Manage and evolve brand websites to optimize storytelling and conversion

• Partner with creative teams to produce best-in-class content

• Concept and execute experiential activations (events, festivals, retail moments)

• Leverage access to artists, talent, and cultural moments to drive brand heat influencer & affiliate strategy

• Build and manage influencer and affiliate programs

• Identify and activate talent, creators, and partners aligned with brand vision

• Track performance and optimize for reach, engagement, and conversion

• Serve as key liaison between Complex and Collection

• Collaborate with product, sales, and licensing teams to align go-to-market strategies retail & account marketing

• Partner with retail accounts to develop and execute co-marketing programs

• Support in-store launches, exclusives, and key retail moments

• 5+ years of experience with multi channel brand marketing, preferably in consumer products, streetwear, collectibles, music, or entertainment

• Licensing background is highly preferred

• Strong understanding of social media, digital marketing, and cultural trends

• Experience managing influencers, partnerships, and campaigns end-to-end

• Proven ability to execute experiential activations and brand launches

• Strong communication skills and ability to work cross-functionally

• Entrepreneurial mindset — comfortable building and scaling in a fast-moving environment

• Bachelor's Degree