Social Media Editor, Complex Main

Develop, refine, and oversee the voice of Complex Social (Facebook, Twitter, Instagram) on all of our social platforms, exhibiting excellent judgment and audience-sensitive framing.

Create, curate, and be responsible for all content published to the Complex Facebook, Twitter, and Instagram. 

Lead community management, moderation, and DM management using a deep understanding of the Complex tone and voice.

Surface and pitch viral, breaking, and social-friendly content to our news team.

Own specific pegs and work with the design team to develop platform-specific assets for big moments, independently developing day-to-day reactive creative assets as necessary.

Work closely with editorial, video, and Shop, collaborating cross-functionally across all Complex Networks internal departments.

Execute promotion of Commerce/Experiential initiatives. This includes but is not limited to: Complex NY pop-up promotion and on-site coverage, Complex Shop rollouts, and partner event coverage (ie: Fanatics Fest).

Ideate, source, and create original real-time content for all Complex audiences, identifying memes, moments, and trends at the cusp of virality.

Participate in editorial and social brainstorms and cover meetings when needed. 

Serve as the point person on all social goals (growth, traffic, views, and engagement) and be accountable for business goals, providing vertical-specific tactics, strategic pivots, and added direction when needed.

Track and share social and platform best practices with internal teams, providing best-in-class examples where possible.

Manage workflow of editorial social posts, working with the branded social team to coordinate posting and schedules.

Implement and utilize AI tools to improve efficiency and serve as a thought-partner.

Investigate, recommend, and integrate emerging platforms for social platform expansion.

Appear on-camera as needed for social video content.

Manage freelancers and interns, as needed.

1-3 years of social media and editorial experience with a publisher or brand

A deep understanding of the Complex content, voice, and tone

Positive, intuitive, proactive, and collaborative team player

Strong writing and communication skills, proofreading experience, and quick decision-making skills

Willingness to appear on camera in social media content.

Must be willing to work nights and occasional weekends/holidays for coverage of live events

Robust knowledge of streetwear/fashion and how it connects to areas such as pop culture + sports + music.

Possess a deep understanding and fluency of all social media platforms (Facebook, Instagram, Twitter, TikTok, YouTube Shorts)

Extensive knowledge of culture and proven track record in driving audience and consumer action on social

Remain up-to-date on what our competitive set is doing to ensure that our lane isn’t being stepped on

Self-management skills + take charge attitude

Proficient in Adobe Creative Suite and Premiere Pro

Core Competencies: Possesses an entrepreneurial spirit, Thinks strategically and analytically, Pushes for creative and out-of-the-box ideas, Action-oriented, Drives results, Cultivates innovation