Sr. Manager - Marketing Analytics

About our company Confie is the largest independent personal lines insurance agency and broker in the United States—serving customers nationwide. In 2010, we established our Shared Services Center in Tijuana, Baja California, creating a world-class operation built to efficiently support our customers, drive innovation, and develop exceptional talent. Since then, our Mexico operation has become a vital extension of our organization, strengthening the work that powers our U.S. business and elevating the experience of customers across all 50 states. Today, more than 1,800 team members—both on-site and remote—help fuel our success with a focus on quality, consistency, and operational excellence. Our growth reflects a deep investment in technology, continuous improvement, and—most importantly—our people. We foster an inclusive, fast-paced, and collaborative culture where employees are encouraged to grow and build long-term careers with a company shaping the future of insurance. Learn more at www.confiemx.com Senior Manager - Marketing Data Analytics Reporting directly to the Head of Digital Transformation, we are seeking a highly analytical, hands-on Digital Analytics Director to lead our enterprise data and attribution strategies. We are looking for a true team player with a can-do attitude who is ready to roll up their sleeves. Candidates should be self-sufficient, hardworking, very organized, and detail-driven. In this "player-coach" role, you will lead a specialized internal team, alongside external agencies, while remaining deeply involved in the day-to-day data operations. You must be a go-getter willing to tackle any analytical challenge that comes your way, translating complex data into clear narratives for executive leadership. Requirements Education Bachelor’s degree in Statistics, Computer Science, Marketing Analytics, or a related quantitative field. Technical & Analytical Skills Strong proficiency in SQL, Python or R, and advanced Excel (including Macros). Expertise in data visualization and dashboarding using Tableau, Looker, or Power BI. Solid understanding of data modeling, schema design, and hands-on experience with cloud data warehouses (Snowflake, Google BigQuery). Proven experience building, managing, and optimizing ETL/ELT pipelines. Deep knowledge of marketing attribution methods and media mix modeling (offline, digital, streaming). Marketing Experience 5+ years of experience in B2B digital marketing with strong expertise in paid media, SEM, SEO, and CRO. 3+ years working in an analytical or data-driven role within a marketing organization. Hands-on proficiency with key digital marketing platforms and analytics tools (Google Ads, LinkedIn Ads, Meta, GA4, HubSpot, etc.). Key Responsibilities: Leadership & Agency Management: Lead our Digital Analytics and Attribution Initiatives, directing your internal team and external agencies utilizing platforms such as Google Analytics, Google Tag Manager, Adobe Analytics, and Google Ads. Budget & Media Optimization: Manage the marketing advertising budget. Continuously update, analyze, and present insights to the executive marketing team, providing data-backed recommendations for optimizing media buys across the entire marketing spectrum. Hands-on Analysis & Mining: Act as an active practitioner, directly handling complex lead analysis and data mining to uncover hidden trends and opportunities. Executive Strategy & Storytelling: Transform complex data sets into prescriptive, executive-level insights and comprehensive plans, effectively communicating the "story" behind the numbers to drive business decisions. Advanced Modeling: Conduct regression analysis and provide recommendations for optimizing the overall marketing media mix. Attribution Mastery: Navigate the complexities of multi-touch attribution, analyzing and integrating performance data across offline media, digital campaigns, and streaming platforms. Platform Ownership: Own web analytics solutions across all channels and segments, and drive and maintain effective tagging within web and native mobile applications. Reporting & Optimization: Create and manage analytic reporting that includes multi-channel attribution to deeply understand user flow, identify drop-off points, and present actionable areas for improvement. Benefits Remote position (Mexico-based). Private Health Insurance. Major Medical Insurance. Life Insurance. Saving Funds and Voluntary Savings Account. Profit Sharing (PTU). Vacation Days (above law). Christmas bonus (above law) Vacation premium. Management bonus.