Farmer Engagement Programs Lead

Position Title: Strategic Initiatives & Grower Engagement Program Lead Platform: Corteva Seeds BU (Pioneer Brand) across crops – Corn, Rice, Millet & Mustard Job Responsibilities Value Chain Development: * Identify and define value chains for all crops and build collaborations and partnerships across South Asia. * Establish and implement collaborative projects in partnership with commercial field teams from conceptualization to on-ground implementation. * Plan activities, manage budgets, and ensure revenue recognition for projects. * Monitor execution against operational KPIs, reach, and impact metrics. * Create governance structures, set up KPIs to measure success, and publish dashboards for partners and stakeholders. * Provide technical support and build knowledge among value chain partners. Grower Engagement Programs - Farmers: * Design and execute programs to boost retention of existing customers and acquire new ones by generating trials for Corteva’s superior products. * Define grower segments based on relevant criteria and develop tailored engagement programs for each. * Develop services that strengthen customer loyalty and trust. * Launch farmer loyalty programs and farm credit initiatives to enhance grower relationships. Key Stakeholders and Interactions Internal: Crop Marketing Leads, Crop Agronomy Leads, Field Sales & Agronomy Teams (ASMs/AMCEMS & Product Agronomists), Customer Experience Team, Government Affairs. External: Value Chain Partners, Agricultural Institutes, Grower Customers, Banks, and Financial Institutions. Job Qualification Education and Experience: Education: Bachelors/Master’s Degree in Agriculture, Agronomy, Business, or a related field. Experience: * Proven track record of leadership in agricultural sales, especially in silage products or similar domains. * Demonstrated ability to exceed sales targets and build enduring customer relationships. Skills: * Expert knowledge of value chain partnerships, shared value projects. * Strong sales, negotiation, and interpersonal communication skills. * Proficiency in CRM software, data analytics, and the Microsoft Office Suite. * Solid experience in driving strategic efforts that delivered sustained growth through holistic Marketing & Execution Plans * A confident speaker; able to articulate messages well in small to medium size groups.