Director of Marketing

Are you ready to lead a legal marketing transformation?

Do you excel at balancing strategic vision with hands-on execution?

Can you drive data-driven marketing initiatives that generate real growth?

Are you energized by preserving a polished brand while building a more performance-driven marketing function?

• Please do not reach out through our website's contact information (telephone, email, or web chat) or via direct messaging on any social media platform.

• →Lead Generation: Develop referral, former-client, and database marketing campaigns that strengthen relationships and generate qualified leads.
• →Community Outreach: Cultivate relationships with referral sources including attorneys, medical providers, and community organizations to enhance brand engagement.
• →Digital Marketing: Oversee digital initiatives including SEO and GEO, LSAs, Google Business Profiles, content marketing, social media, streaming, and digital campaigns, ensuring alignment with lead-generation goals.
• →Vendor Management: Manage key vendor relationships, including SEO, media buying, and commercial production partners, while evaluating performance and holding partners accountable.
• →Team Leadership: Mentor and develop a small internal marketing team to execute strategic initiatives and achieve marketing goals.
• →Data-Driven Approach: Use tools such as Lead Docket and HubSpot to analyze lead data, improve attribution, support campaigns, and report on ROI.
• →Strategy and Execution: Balance high-level strategy development with hands-on execution, participating actively in leadership discussions and making data-informed decisions.

• B2C Marketing Expertise: Demonstrated experience in consumer marketing with a focus on high quality lead generation and measurable growth.
• Digital Marketing Proficiency: Thorough understanding of SEO and GEO, digital advertising, and Google Business Profiles to drive performance marketing.
• Data Literacy: Strong ability to interpret marketing metrics, evaluate performance, and connect marketing efforts to business outcomes.
• Leadership and Management: Proven experience leading teams, managing marketing vendors, and maintaining strong interpersonal communication skills.
• Law Firm Experience: Prior experience in law firm or legal marketing is preferred, though not mandatory for strong B2C candidates.
• Hands-On Execution: Willingness to engage directly in marketing execution and team support, balancing strategic and operational responsibilities.

• High Impact Role: Shape the future of marketing for a very reputable personal injury law firm committed to client success and advocacy.
• Autonomy and Support: Enjoy significant autonomy in executing marketing strategies with guidance from an experienced COO committed to modernizing the firm.
• Professional Environment: Work in a polished, collaborative, and growth-oriented office environment that values professionalism and accountability.
• Growth Opportunities: Experience personal and professional growth through leadership exposure and the opportunity to innovate marketing processes in a supportive setting.