Senior Copywriter

Critical Mass London are looking for an experienced copywriter to come and join the team based in Southwark. 

As a Senior Copywriter, you are a seasoned storyteller who loves to collaborate with creatives and strategists to bring a digital voice to life. Grasping communication challenges and devising imaginative solutions that are both brilliant and on-brand is what you do. You understand the world-class digital experiences we create and the important role copy plays in them. You’re also a dynamic leader who can champion a creative direction with clients and be an inspiring mentor to junior copy staff.

• Interact with project teams to understand business objectives and audience demographics
• Review copy (alongside design) to align with channel and platform guidelines
• Provide guidance on creative revisions to up-level content within the Airbnb voice and tone
• Work with cross-functional partners to drive consensus across teams and advocate for solutions that balance the needs of our guests and hosts with our business goals
• Work with design partners and CD to audit existing templates/guidelines and create/revise new templates and guidelines as needed to empower our partners to better execute their email projects (prior to Marcom’s review).
• Partner with designers, art directors, and creative directors to tackle projects and move the business forward
• Work on multiple projects simultaneously

• 5+ years’ experience as a copywriter in an agency or client-side environment - including full understanding of interactivity and the web, emails, landing pages and marketing/advertising
• Passion for design and eagerness to collaborate with other creative people
• Ability to internalize and consistently adhere to internal brand guidelines
• Understanding how copy can influence creative overall
• Exception writing skills, including the ability to write in a range of voices and styles for varied contexts with diverse audience
• Proven aptitude for quick, creative thinking with acute attention to detail within demanding deadlines
• A strong understanding of UX/UI concepts and practices