Senior Strategist

The Senior Strategist provides important strategic leadership and guidance. This individual will be expected to perform planning functions on complicated and challenging projects. The Senior Strategist must gain an intimate understanding of the client, their competitors and key industry trends. They must also effectively communicate their findings to creative and technical members of their teams.

Their most important contribution is insights – about the client’s business, their competitors, and their customers. This multi-disciplinary position requires working knowledge of business analysis, qualitative consumer research, web analytics and information architecture. Candidates must demonstrate in-depth knowledge and experience in at least two of these disciplines and good working knowledge in the balance.

• →Ensure through collaboration with team members and other Planners that core processes and deliverables are effective in delivering strategic guidance
• →Work with our clients to identify business problems and challenges
• →Conducting content and website audits.
• →Collaborating closely with UX, Design, Content, and Project Delivery teams, and creative to communicate their audit findings, give strategic direction, and be able to develop/oversea a junior on doing page tables.
• →Synthesizing research findings into actionable recommendations.
• →Define and document requirements through business analysis, qualitative consumer research, and web analytics
• →Recommend, plan, coordinate and/or execute pertinent research, analysis activities:
  • →Sector, industry and competitive analyses
  • →Competitive benchmarking studies
  • →Qualitative, consumer research (ie. usability testing, focus groups, field study)
  • →Requirements gathering sessions and stakeholder interviews
• →Leading stakeholder interviews and discovery activities.
• →Provide insight and perspective on the client’s strategic direction
• →Collaborate with the team on overall strategy development
• →Developing user journeys and experience frameworks.
• →Define measurement strategies to support ongoing strategy development and site or program optimization
• →Provide thought leadership to colleagues and projects in a range of subjects that may include requirements gathering, consumer research and insight, site measurement and marketing and strategic planning

• Post-secondary degree in Business, Marketing, Economics, Computer Science, Human Computer Interaction or related subjects preferred.
• 5+ years of related experience in the following areas:
  • Account or brand planning
  • Business analysis
  • Qualitative research
  • Quantitative research, web analytics and metric analysis
  • Information architecture
• 4 years agency/consulting and Internet-related business experiences desired
• Experience in developing proposals and presentations for clients
• Demonstrated ability to communicate complex subject matter, either verbally or in written form
• Demonstrated ability in the marketing research and sciences areas, to establish and analyze complex research studies
• Teamwork and collaboration-oriented
• Detail and results oriented
• Flexible and able to multi-task
• Commitment to learning