Culinary Brand Designer

United States·Los Angelesmid

DesignGraphic Designer

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Quick Summary

Key Responsibilities

produce mood boards and brand synopsis that define the visual and narrative identity Lead brand naming, brand story,

Requirements Summary

Medical, dental, and vision insurance (multiple plans, incl. HSA options). Company-paid life and disability insurance (short- and long-term). Voluntary insurance: accident, critical illness,

Technical Tools

DesignGraphic Designer

Lab37 Robotics, is a technology company focused on the development and deployment of robots designed specifically for direct-to-customer food production. Our mission is to revolutionize the food industry by creating innovative robotic solutions that enhance efficiency, quality, and customer satisfaction. We are passionate about pushing the boundaries of technology to deliver cutting-edge products that meet the evolving needs of our clients.

You love designing, prototyping and testing new brands at speed. Given a solid brief, you can generate a full identity system fast — logo, color, type, packaging, menu, digital — without sacrificing craft. You're a maker first, with the strategic sensibility to know when the design is doing its job and when it isn't. You’re a brand world native and stay on top of what’s trending.

Responsibilities

~1 min read

→Own brand direction: produce mood boards and brand synopsis that define the visual and narrative identity
→Lead brand naming, brand story, and logo/iconography — go from concept brief to full identity system
→Execute component photography and hero imagery — build the visual library that powers AI asset generation and marketplace listings
→Produce the full OFO asset pack (backgrounds, thumbnails, variants) and marketing assets (website, social, merch)
→Build and maintain a design system and templating toolkit so assets can be produced at scale
→Support digital onboarding and launch with platform-ready creative
→Work in tight sprints — expect fast feedback cycles and fast iteration

3+ years of brand design experience — portfolio that shows full identity systems, not just logos
Experience creating in other mediums beyond static design, including photography and video
Fast. You ship. You don't get precious.
Strong typography and layout fundamentals
Experience designing for food / hospitality / CPG (understanding of packaging, menus, and food-adjacent visual language)
Proficiency in Figma (required) and Adobe Creative Suite
Ability to work within a brand brief while bringing genuine creative ideas to it
Comfortable in a startup/build environment — you'll be setting up systems, not just using them

What We Offer

~1 min read

✓Demand for online food delivery is growing really fast! In the last 5 years, just in the US, the overall market has expanded 10X from $10B to $100B, and could expand to $500bn- $1T by 2030.

✓Changing the restaurant industry: You’ll be part of a team that helps restaurants succeed in online food delivery.

✓Collaborative environment: You will receive support and guidance from experienced colleagues and managers, helping you to learn, grow and achieve your goals, and you’ll work closely with other teams to ensure our customer’s success.

✓Medical, dental, and vision insurance (multiple plans, incl. HSA options).

✓Company-paid life and disability insurance (short- and long-term).

✓Voluntary insurance: accident, critical illness, hospital indemnity.

✓Optional supplemental life insurance for self, spouse, and children.

✓Pet insurance discount.

✓401(k).

✓Health Savings Account (HSA)

✓Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)

✓Time Off policies:

✓Discretionary vacation days

✓8 paid holidays per year

✓Paid sick time

✓Paid Bereavement leave

✓Paid Parental Leave

This role is based in our Los Angeles office. As a company driven by invention and continuous change - we are constantly reimagining our industries, building new products, and refining how we operate. We do our best work together. That’s why all of our office-based teams work onsite, five days a week.

The base salary range for this role is $159,000 - $215,000 per year.

Actual compensation will be determined on an individual basis and may vary depending on experience, skills, and qualifications.

Base salary is just one part of your total rewards package. You may also be eligible for equity awards and an annual performance-based bonus.

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