Senior Director, Content Studio

Darkroom is hiring a Senior Director, Content Studio to build and lead our Content Studio - a specialized department focused on becoming world-class at short-form content that sells product and builds brand.

This is not a generalist creative lead role. It exists because great design and great performance content are categorically different crafts. Your mandate is to build the internal muscle Darkroom needs: a performance-first content engine that pairs creative strategy with leadership to generate consistent winners for paid and organic advertising.

Day-one focus is performance creative across Meta, TikTok, and AppLovin (Axon). Over time, this function expands into organic social — but you will build the paid engine first. Main format focus is short form video.

You will manage a growing team of Creative Strategists and Editors and serve as the de facto leader of short-form content at Darkroom. This is a leadership role that requires someone who is closely connected to the day-to-day content creation process - from man-on-the-street interviews to AI video to statics. You need to know how to make content and sell products.

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• You are a short-form performance creative leader whose work sells product, not just tells stories

• You've owned Meta/TikTok creative at scale and can point to outcomes - hit rate, scaling winners, efficiency improvement, engagement growth, virality

• You can lead creative strategy and production together: angle → script → edit → iterate → scale

• You're culturally fluent and format-native, and you operate with rigor and speed

• You can build and run a team with clear standards and high accountability

• No Meta/TikTok performance creative experience

• Strategy-only or taste-only — can't translate direction into shipped creative

• No short-form portfolio

• Can't run iteration cycles tightly with media partners

• Has never built a team

• Has never made an ad

Darkroom is not a typical agency. We are looking for A players who want to build something great. We move fast, think deeply, and expect every team member to bring insight and rigor to everything they touch. We hold a high bar for performance, creativity, and ownership — but we also support each other relentlessly. No egos, no red tape — just world-class talent building something remarkable.

We believe in autonomy with accountability, truth over comfort, and outcomes over optics.

• Unlimited PTO + US holidays: Rebooting is part of the work. Take the time you need to stay sharp.

• Remote-First Culture: Many roles are fully remote. Employees based in or near our New York or Lisbon HQs are expected to work hybrid with weekly in-office time. Hub locations include the Brazil and Spain.

• Health & Wellness: Company-sponsored medical, dental, and vision coverage.

• Finances, growth, and retirement: Darkroom offers a robust 401(k) program with company match and profit-sharing opportunities to help you save and grow as the company grows.

• Parental Leave: Flexible parental leave to support new parents during this important transition.

• Growth: Our interdisciplinary model gives every Darkroomer exposure far beyond their core role. Grow your skills, expand your influence, and stay at the forefront of the industry.

Compensation: The base salary range for this role is $170,000 - $200,000 per year. This range represents the anticipated minimum and maximum for this position and applies to candidates based in New York, including New York City, in compliance with the New York State Pay Transparency Law and the New York City Salary Transparency Law. Actual compensation within this range will be determined based on experience, skills, and qualifications. This role is also eligible for performance-based compensation. A summary of benefits is listed above.

Darkroom is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.