National Account Manager (High Street & Travel)

In a world where old school soft drinks, unnecessary food waste and outdated business practices are a thing of the past, DASH is leading the healthy hydration revolution. We infuse our super tasty waters with real wonky fruit. That’s the bent, crushed, misshapen fruit that supermarkets say no to. No sugar, no sweeteners, no worries.

DASH launched in 2017 and has quickly become the market leading brand in a category that has grown over 60% YoY in the UK. DASH has an industry-leading DTC platform, and in 2026 we will sell over 56 million cans in 20+ international markets with notable retailers including: Sainsbury’s, Tesco, Waitrose, Ocado and M&S.

We are incredibly proud to say that we are a Certified B Corporation. We always intend to use our business as a force for good, and now it’s official.

We have an exciting brand new opportunity at DASH for an ambitious and commercially driven National Account Manager to lead and grow DASH Water’s presence within the Out of Home (OOH) channel. This role will primarily be managing high profile high street and travel accounts. Growing existing relationships with the likes of Greggs, Franco Manca, British Airways and WHSmith and prospecting for more national accounts in this area.

This is a hands-on, high-impact role suited to someone who thrives in a fast-paced, entrepreneurial environment and is excited to help scale a challenger brand. You'll manage and expand current accounts, and deliver exceptional partnerships that reflect our brand values and commercial ambitions.

National Account Management

•            Own and grow relationships with major High Street and Travel customers including Greggs, WhSmith and some other national and regional wholesalers.

•            Develop and execute joint business plans to drive distribution, rate of sale, visibility, and profitability.

•            Lead commercial negotiations including pricing, promotions, listings, and contractual agreements.

•            Manage forecasts, volume targets, and promotional planning in line with company objectives.

•            Get under the skin of your customers to find smarter routes to growth that competitors are missing.

New Business & Channel Growth

•            Identify and unlock new OOH opportunities across high street, travel, hospitality, and leisure channels.

•            Work closely with your team to drive new customer acquisition and distribution wins.

•            Build compelling sell-in stories aligned to DASH Water’s brand, sustainability credentials, and consumer demand.

Team Leadership

•            Work with The OOH Controller and Senior NAM to build and manage a strategy to drive and grow the OOH channel.

•            Support the team in pipeline management, customer engagement, and closing new business.

•            Foster a high-performance, collaborative sales culture focused on results and continuous improvement.

Cross-Functional Collaboration

•            Work closely with Marketing, Supply Chain, Finance, and Operations to ensure excellent execution.

•            Provide market insight, customer feedback, and competitor intelligence to inform strategy.

About You

•            Proven experience as a National Account Manager or National Account Executive ready for the step up.

•            Strong experience managing national accounts.

•            A track record of delivering sustainable growth and winning new business.

•            Commercially sharp, data-driven, and confident in negotiations.

•            Proven experience managing and owning P&Ls, with a strong focus on revenue growth, margin optimisation, and cost control.

•            Energetic, proactive, and comfortable working in a fast-growth challenger brand environment.

•            Passionate about great products, sustainability, and building brands that consumers love.