Principal Event Marketing Manager, Data + AI World Tour

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Reporting to the VP, Global Events, this Principal Event Marketing Manager at Databricks will work closely with cross-functional stakeholders across the globe to develop our events strategy for the 20+ stop Data+AI World Tour. In this role, you will ensure the delivery of industry leading and high-impact events for our global audiences as an extension of the Data+AI flagship event. You will act as the global program lead, establishing the playbook and identifying opportunities for improved scalability, best practices, and brand presence that enhances Databricks market leadership across regions. This role will also be responsible for the event management and production of our top tier events. Other special projects may include onsite event management at the Data+AI flagship event and strategic initiatives.

• Content strategy: Within 12–18 months, establish and scale a content strategy for the Data+AI World Tour that increases session attendance and on-demand views by 25–30% and drives a meaningful uplift in content-attributed pipeline from target personas.
• Sponsorship program: Grow the World Tour sponsorship program to deliver a year-over-year increase in sponsorship revenue and sourced pipeline while maintaining or improving partner satisfaction scores.
• Operational efficiency: Reduce end-to-end event execution cycle times and budget variance through streamlined workstreams and repeatable processes, enabling the team to support more stops or higher program complexity without additional headcount.
• Ensure seamless flow of leads from events into marketing automation systems and to sales team stakeholders to maximize pipeline generation and conversion
• Stakeholder alignment: Build a reliable global operating model with Executive, Marketing, Sales, and regional leaders so that tour stops launch on time with agreed goals, content, and speaker participation, and jointly owned KPIs (pipeline, attendance, NPS) are consistently met or exceeded.

• 10+ years of event marketing experience, of which 3+ years experience leading large scale world tours 
• Experience driving alignment and managing complex, multi-stakeholder global programs
• Metrics-driven, analytical thinker with ability to utilize data to drive the success and evolution of the program
• Excellent communication skills, including strong executive presence
• Proven success in achieving or exceeding pipeline targets 
• Experience with Google suite, Salesforce, Swoogo, Asana, and Rainfocus (building emails, lists and landing pages)

Databricks is committed to fair and equitable compensation practices. The pay range(s) for this role is listed below and represents the expected base salary range for non-commissionable roles or on-target earnings for commissionable roles.  Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, relevant certifications and training, and specific work location. Based on the factors above, Databricks anticipated utilizing the full width of the range. The total compensation package for this position may also include eligibility for annual performance bonus, equity, and the benefits listed above. For more information regarding which range your location is in visit our page here.

Databricks is the data and AI company. More than 10,000 organizations worldwide — including Comcast, Condé Nast, Grammarly, and over 50% of the Fortune 500 — rely on the Databricks Data Intelligence Platform to unify and democratize data, analytics and AI. Databricks is headquartered in San Francisco, with offices around the globe and was founded by the original creators of Lakehouse, Apache Spark™, Delta Lake and MLflow. To learn more, follow Databricks on Twitter, LinkedIn and Facebook.

Benefits

At Databricks, we strive to provide comprehensive benefits and perks that meet the needs of all of our employees. For specific details on the benefits offered in your region click here.

At Databricks, we are committed to fostering a diverse and inclusive culture where everyone can excel. We take great care to ensure that our hiring practices are inclusive and meet equal employment opportunity standards. Individuals looking for employment at Databricks are considered without regard to age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other protected characteristics.