Senior Brand Manager - Gin & Baileys

 Marketing is where our brands show up in culture and stay there.

This is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world.

From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter.

You’ll be part of a team that’s curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next.

 The Senior Brand Manager operates within EEME's distributor-led business model, connecting Global brand strategy and Regional portfolio priorities with the realities and growth opportunities of individual markets. 

Top Accountabilities

• Lead the market growth agenda for strategic brands or portfolio, translating Global and Regional direction into locally relevant growth strategies and priorities.
• Shape key market choices across consumers, portfolio, investment and activation to build brand equity and deliver sustainable commercial growth.
• Lead and influence distributor partners, setting direction, challenging plans and strengthening capabilities to drive outstanding execution.
• Align consumer strategy, investment and execution priorities across internal and external stakeholders to maximize long-term brand and business value.

•  Degree in Marketing, Business or a related field.
• 6-8+ years of experience in Marketing, Commercial or FMCG environments.
• Proven track record of driving brand growth and delivering commercial results.
• Experience leading brands, portfolios or complex multi-market initiatives.
• Strong consumer, cultural and commercial acumen, with the ability to turn insights into action.
• Experience managing marketing investments and evaluating effectiveness and ROI.
• Strong stakeholder management and cross-functional leadership skills.
• Ability to influence senior stakeholders, distributors and agency partners in a matrix environment.
• Strong digital, data and AI literacy, with a passion for applying new capabilities to drive marketing effectiveness.

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.

We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.

Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win.

Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.

Ready to bring your best? This could be your opportunity.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

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Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.